Dog Face Wash
FailDemand is soft, at -2.0% this quarter, so Dog Face Wash is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $100K/yr73K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 33 sellers
Flapen Score
Dog Face Wash against its category
The dotted line is the Pet Supplies average. Past it, Dog Face Wash is stronger. Inside it, weaker.
Market
The Dog Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Face Wash 73K times last year and spent an estimated $100K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $100Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- dog face wash34K searches a year
02 · Price
A sale here is worth $16.97.
Listings sell for $16.97 on average, from $6.91 to $41.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.97 that is $4K to $8K a year per listing.
- Average price
- $16.97inside the $15 to $100 sweet spot
- Price range
- $6.91–$41.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #321 within Grooming. It carries 4,400 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #321in Grooming
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 4,400per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Dog Face Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TropiClean SPA Tear Stain Remover for Dogs | Blueberry Facial Shampoo | Odor Eliminator | Tearless | Whitening and Brightening | Made in USA | 8oz.
- Price
- $13.46
- Rating
- 4.3/5
- Reviews
- 13,409
- Age
- 21y ago

South Barks Blueberry Facial Pet Shampoo 12 oz. | Brightener & Tear Stain Remover | Long-Lasting Odor Eliminator | Cruelty-Free | Paraben-Free | Made in The USA
- Price
- $23.94
- Rating
- 4.7/5
- Reviews
- 3,160
- Age
- 14y ago

earthbath Foaming Facial Wash - Dog Face Wash Hypoallergenic Tear Free Formula Sulfate & Paraben Free Cruelty-Free Vegan Gluten-Free Bilberry & Blueberry Facial for Dogs & Cats - 8 Oz
- Price
- $12.33
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 3y ago
![Blueberry Facial Dog Shampoo - Dog Tear Stain Remover Brightens & Whitens Coat Cleans & Deodorizes Tearless 16:1 Concentrated 16 oz [We Love Doodles]](https://m.media-amazon.com/images/I/41D4+zjxrpL.jpg)
Blueberry Facial Dog Shampoo - Dog Tear Stain Remover Brightens & Whitens Coat Cleans & Deodorizes Tearless 16:1 Concentrated 16 oz [We Love Doodles]
- Price
- $13.16
- Rating
- 4.3/5
- Reviews
- 198
- Age
- 1y ago

Bark2Basics Face Furst Scrub Dog Shampoo - 16 oz Exfoliates and Gently Cleans Facial Area Helps Remove Tear Stains Blueberry Facial
- Price
- $16.56
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 11y ago
Trending
estimated 90-day click momentum
Pet Head Berry Bright Facial & Tear Stain Remover for Dogs | Blueberry Scent | Removes Tears and Stains | Neutralizes Yellow and Brassy Tones | Cleans and Protects Fur and Skin | 6.8 fl. oz.
- Price
- $11.19
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3mo ago

Tearless Facial Wash by Chris Christensen
- Price
- $12.98
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 4y ago

Showseason Blueberry-Coconut Pet Face Foam Cleanser for Dogs and Cats 8.5 oz. | No Rinsing Required | Easy Cleaning | Biodegradable and Non-Toxic | Made in The USA
- Price
- $20.59
- Rating
- 4.7/5
- Reviews
- 3,160
- Age
- 8y ago

South Barks Blueberry Facial Pet Shampoo 12 oz. | Brightener & Tear Stain Remover | Long-Lasting Odor Eliminator | Cruelty-Free | Paraben-Free | Made in The USA
- Price
- $23.94
- Rating
- 4.7/5
- Reviews
- 3,160
- Age
- 14y ago

Davis Tearless Pet Shampoo 12 oz (TS12)
- Price
- $8.34
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 12y ago
Newest
by launch date
Pet Head Berry Bright Facial & Tear Stain Remover for Dogs | Blueberry Scent | Removes Tears and Stains | Neutralizes Yellow and Brassy Tones | Cleans and Protects Fur and Skin | 6.8 fl. oz.
- Price
- $11.19
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3mo ago
![Blueberry Facial Dog Shampoo - Dog Tear Stain Remover Brightens & Whitens Coat Cleans & Deodorizes Tearless 16:1 Concentrated 16 oz [We Love Doodles]](https://m.media-amazon.com/images/I/41D4+zjxrpL.jpg)
Blueberry Facial Dog Shampoo - Dog Tear Stain Remover Brightens & Whitens Coat Cleans & Deodorizes Tearless 16:1 Concentrated 16 oz [We Love Doodles]
- Price
- $13.16
- Rating
- 4.3/5
- Reviews
- 198
- Age
- 1y ago

earthbath Foaming Facial Wash - Dog Face Wash Hypoallergenic Tear Free Formula Sulfate & Paraben Free Cruelty-Free Vegan Gluten-Free Bilberry & Blueberry Facial for Dogs & Cats - 8 Oz
- Price
- $12.33
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 3y ago

Tearless Facial Wash by Chris Christensen
- Price
- $12.98
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 4y ago

iGroom Tearless Facial Dog Shampoo Luxury Pet Beauty Care Ultra Mild to Eyes Restore Skins Natural Moisture Made in USA 16 oz
- Price
- $25.54
- Rating
- 4.8/5
- Reviews
- 186
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
33
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
17%
- TropiClean33%
- Showseason Animal Products16%
- Bark2Basics10%
- earthbath10%
- We Love Doodles8%
- Chris Christensen5%
- Open — no brand owns it (6 brands, 17%)
Demand
Dog Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.1×
Search terms
Top Dog Face Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog face wash34K/yr
- dog face shampoo16K/yr
- tearless dog shampoo for face10K/yr
- dog facial shampoo6K/yr
- face wash for dogs4K/yr
- dog face cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Face Wash
We read the reviews and the return reasons for every product selling here.
“Has a weird smell to it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Face Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









