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Dog Dragon Costume

Fail

An estimated 15.7% of orders come back, so Dog Dragon Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 3,698 of 3,978 Pet Supplies niches · −16 vs the category median of 51
Market size
$19K/yr121K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
60%top-5 click share · 13 brands · 15 sellers

Flapen Score

Dog Dragon Costume against its category

The dotted line is the Pet Supplies average. Past it, Dog Dragon Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Dragon Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Dragon Costume 121K times last year and spent an estimated $19K. The top 5 brands take 77% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
0.9%
Market size, estimated
$19Ka year
Top search term
dog dragon costume43K searches a year

02 · Price

A sale here is worth $18.12.

Listings sell for $18.12 on average, from $7.25 to $37.57. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $18.12 that is $0 to $2K a year per listing.

Average price
$18.12inside the $15 to $100 sweet spot
Price range
$7.25–$37.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
15.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #733 within Apparel & Accessories. It carries 767 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
95%
Out of stock, average day
14.8%
Average rank
#733in Apparel & Accessories
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
767per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dog Dragon Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

16%

  • Brand 125%
  • Brand 225%
  • Brand 314%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 16%)

Demand

Dog Dragon Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJun

Peak months: Feb, Nov · busiest ÷ quietest = 6.6× · 8 of 12 months tracked

Search terms

Top Dog Dragon Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog dragon costume43K/yr
  • dragon dog costume30K/yr
  • dragon costume for dogs17K/yr
  • dragon wings for dogs11K/yr
  • dog dragon wings10K/yr
  • dragon costume dog5K/yr
  • dog costume dragon4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Dragon Costume

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
15.7%of orders come back
“its also a bit bigger than I expected”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Dragon Costume questions

Answered from the same tracked data.