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Dog Door for Wall

Fail

An estimated 8.3% of orders come back, so Dog Door for Wall is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$810K/yr313K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
48%top-5 click share · 16 brands · 42 sellers

Flapen Score

Dog Door for Wall against its category

The dotted line is the Pet Supplies average. Past it, Dog Door for Wall is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Door for Wall market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Door for Wall 313K times last year and spent an estimated $810K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $810K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
2.6%
Market size, estimated
$810Ka year
Peak month
November1.4× the quietest month
Top search term
dog door for wall135K searches a year

02 · Price

A sale here is worth $100.80.

Listings sell for $100.80 on average, from $39.23 to $198.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $100.80 that is $10K to $25K a year per listing.

Average price
$100.80above the $15 to $100 sweet spot
Price range
$39.23–$198.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #104 within Doors, Gates & Ramps. It carries 3,950 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#104in Doors, Gates & Ramps
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,950per listing
Listings tracked
31

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dog Door for Wall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

42

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

19%

  • Brand 133%
  • Brand 223%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 63%

Demand

Dog Door for Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Door for Wall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog door for wall135K/yr
  • doggy door for wall26K/yr
  • doggie door for wall21K/yr
  • wall dog door18K/yr
  • large dog door for wall15K/yr
  • xl dog door for wall13K/yr
  • pet door for wall10K/yr
  • baboni dog door11K/yr
  • dog doors for walls10K/yr
  • in wall dog door8K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Door for Wall

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
8.3%of orders come back
“it broke after only a few weeks of use”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Door for Wall questions

Answered from the same tracked data.