Dog Door for Wall
FailAn estimated 8.3% of orders come back, so Dog Door for Wall is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $810K/yr313K searches / yr
- 90-day growth
- +6.7%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 42 sellers
Flapen Score
Dog Door for Wall against its category
The dotted line is the Pet Supplies average. Past it, Dog Door for Wall is stronger. Inside it, weaker.
Market
The Dog Door for Wall market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Door for Wall 313K times last year and spent an estimated $810K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $810K a year.
- Searches, last 12 months
- 313K
- Growth, 90 days vs prior 90
- +6.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $810Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- dog door for wall135K searches a year
02 · Price
A sale here is worth $100.80.
Listings sell for $100.80 on average, from $39.23 to $198.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $100.80 that is $10K to $25K a year per listing.
- Average price
- $100.80above the $15 to $100 sweet spot
- Price range
- $39.23–$198.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $10K–$25K
- Returns
- 8.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #104 within Doors, Gates & Ramps. It carries 3,950 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #104in Doors, Gates & Ramps
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 3,950per listing
- Listings tracked
- 31
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dog Door for Wall products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
42
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
19%
- Brand 133%
- Brand 223%
- Brand 310%
- Brand 48%
- Brand 54%
- Brand 63%
Demand
Dog Door for Wall search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dog Door for Wall search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog door for wall135K/yr
- doggy door for wall26K/yr
- doggie door for wall21K/yr
- wall dog door18K/yr
- large dog door for wall15K/yr
- xl dog door for wall13K/yr
- pet door for wall10K/yr
- baboni dog door11K/yr
- dog doors for walls10K/yr
- in wall dog door8K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Door for Wall
We read the reviews and the return reasons for every product selling here.
“it broke after only a few weeks of use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Door for Wall questions
Answered from the same tracked data.









