Dog Door

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

1.8%

Market size, estimated

$3.2Ma year

Peak month

November1.3× the quietest month

Top search term

dog door852K searches a year

Listings sell for $79.32 on average, from $11.49 to $189.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $79.32 that is $79K to $99K a year per listing.

Average price

$79.32inside the $15 to $100 sweet spot

Price range

$11.49–$189.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$79K–$99K

Returns

7.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #32 within Doors, Gates & Ramps. It carries 5,672 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#32in Doors, Gates & Ramps

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,672per listing

Listings tracked

26

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months