Dog Dna Test
FailThe top 5 products take 100% of clicks, so Dog Dna Test is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $10.5M/yr1.9M searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 7 sellers
Flapen Score
Dog Dna Test against its category
The dotted line is the Pet Supplies average. Past it, Dog Dna Test is stronger. Inside it, weaker.
Market
The Dog Dna Test market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Dna Test 1.9M times last year and spent an estimated $10.5M. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.5M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $10.5Ma year
- Peak month
- December2.1× the quietest month
- Top search term
- dog dna testing kit766K searches a year
02 · Price
A sale here is worth $94.72.
Listings sell for $94.72 on average, from $64.74 to $128.46. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At $94.72 that is $1.4M to $1.9M a year per listing.
- Average price
- $94.72inside the $15 to $100 sweet spot
- Price range
- $64.74–$128.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $1.4M–$1.9M
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #3 within Health Supplies. It carries 17,656 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 14.3%
- Average rank
- #3in Health Supplies
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 17,656per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Dog Dna Test products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Embark Breed Identification Kit - Most Accurate Dog DNA Testing Kit - 99% Breed Ancestry Accuracy for Mixed Breed Dogs - Plus Relative Finder & Family Tree
- Price
- $95.70
- Rating
- 4.6/5
- Reviews
- 19,648
- Age
- 7y ago

Wisdom Panel Breed Discovery Dog DNA Testing Kit - Most Accurate Dog Breed Identification - Test for 430+ Breeds MDR1 Health Test Ancestry Relatives
- Price
- $94.21
- Rating
- 4.5/5
- Reviews
- 21,466
- Age
- 10y ago

Wisdom Panel Essential Dog DNA Testing Kit - Most Accurate Test for 430+ Dog Breeds 30 Genetic Health Conditions 50+ Traits Relatives Ancestry 1 Pack
- Price
- $90.47
- Rating
- 4.6/5
- Reviews
- 19,372
- Age
- 6y ago

DNA MY DOG - Dog DNA Test Kit | 350+ Breeds Identified | 99%+ Accuracy | Allergy Risk Score | Personality & Behavior Insights | Results in 2-3 Weeks |
- Price
- $64.74
- Rating
- 3.7/5
- Reviews
- 8,856
- Age
- 13y ago

Embark Breed & Health Dog DNA Test - 400+ Breeds 270+ Health Conditions Allergy Risk Score Relatives and More
- Price
- $128.46
- Rating
- 4.7/5
- Reviews
- 18,936
- Age
- 10y ago
Trending
estimated 90-day click momentum
Wisdom Panel Breed Discovery Dog DNA Testing Kit - Most Accurate Dog Breed Identification - Test for 430+ Breeds MDR1 Health Test Ancestry Relatives
- Price
- $94.21
- Rating
- 4.5/5
- Reviews
- 21,466
- Age
- 10y ago

DNA MY DOG - Dog DNA Test Kit | 350+ Breeds Identified | 99%+ Accuracy | Allergy Risk Score | Personality & Behavior Insights | Results in 2-3 Weeks |
- Price
- $64.74
- Rating
- 3.7/5
- Reviews
- 8,856
- Age
- 13y ago

Embark Breed Identification Kit - Most Accurate Dog DNA Testing Kit - 99% Breed Ancestry Accuracy for Mixed Breed Dogs - Plus Relative Finder & Family Tree
- Price
- $95.70
- Rating
- 4.6/5
- Reviews
- 19,648
- Age
- 7y ago

Embark Breed & Health Dog DNA Test - 400+ Breeds 270+ Health Conditions Allergy Risk Score Relatives and More
- Price
- $128.46
- Rating
- 4.7/5
- Reviews
- 18,936
- Age
- 10y ago

Wisdom Panel Essential Dog DNA Testing Kit - Most Accurate Test for 430+ Dog Breeds 30 Genetic Health Conditions 50+ Traits Relatives Ancestry 1 Pack
- Price
- $90.47
- Rating
- 4.6/5
- Reviews
- 19,372
- Age
- 6y ago
Newest
by launch date
Wisdom Panel Essential Dog DNA Testing Kit - Most Accurate Test for 430+ Dog Breeds 30 Genetic Health Conditions 50+ Traits Relatives Ancestry 1 Pack
- Price
- $90.47
- Rating
- 4.6/5
- Reviews
- 19,372
- Age
- 6y ago

Embark Breed Identification Kit - Most Accurate Dog DNA Testing Kit - 99% Breed Ancestry Accuracy for Mixed Breed Dogs - Plus Relative Finder & Family Tree
- Price
- $95.70
- Rating
- 4.6/5
- Reviews
- 19,648
- Age
- 7y ago

Wisdom Panel Breed Discovery Dog DNA Testing Kit - Most Accurate Dog Breed Identification - Test for 430+ Breeds MDR1 Health Test Ancestry Relatives
- Price
- $94.21
- Rating
- 4.5/5
- Reviews
- 21,466
- Age
- 10y ago

Embark Breed & Health Dog DNA Test - 400+ Breeds 270+ Health Conditions Allergy Risk Score Relatives and More
- Price
- $128.46
- Rating
- 4.7/5
- Reviews
- 18,936
- Age
- 10y ago

DNA MY DOG - Dog DNA Test Kit | 350+ Breeds Identified | 99%+ Accuracy | Allergy Risk Score | Personality & Behavior Insights | Results in 2-3 Weeks |
- Price
- $64.74
- Rating
- 3.7/5
- Reviews
- 8,856
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Wisdom Health43%
- Embark41%
- DNA MY DOG16%
Demand
Dog Dna Test search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Dog Dna Test search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog dna testing kit766K/yr
- embark dna test for dogs243K/yr
- dog dna test235K/yr
- dog dna126K/yr
- dna test for dogs90K/yr
- wisdom panel dog dna test103K/yr
- embark74K/yr
- embark dog dna testing kit15K/yr
- dog breed dna testing kit39K/yr
- dog dna kit35K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Dna Test
We read the reviews and the return reasons for every product selling here.
“It's not cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Dna Test questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









