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Dog Devil Costume

Fail

Shoppers spend an estimated $0 a year here, so Dog Devil Costume is a Fail.

Flapen Score
29
29 / 100
Ranks 3,876 of 3,978 Pet Supplies niches · −22 vs the category median of 51
Market size
$0/yr38K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
85%top-5 click share · 7 brands · 14 sellers

Flapen Score

Dog Devil Costume against its category

The dotted line is the Pet Supplies average. Past it, Dog Devil Costume is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Devil Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Devil Costume 38K times last year and spent an estimated $0. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October117.1× the quietest month
Top search term
dog devil costume13K searches a year

02 · Price

A sale here is worth $13.82.

Listings sell for $13.82 on average, from $7.45 to $22.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $13.82 that is $0 to $1K a year per listing.

Average price
$13.82under the $15 to $100 sweet spot
Price range
$7.45–$22.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
13.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #1,894 within Apparel & Accessories. It carries 60 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#1,894in Apparel & Accessories
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
60per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dog Devil Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

7%

  • Brand 123%
  • Brand 220%
  • Brand 316%
  • Brand 414%
  • Brand 512%
  • Brand 68%
  • Open — no brand owns it (1 brand, 7%)

Demand

Dog Devil Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 117.1×

Search terms

Top Dog Devil Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog devil costume13K/yr
  • devil dog costume16K/yr
  • dog devil horns4K/yr
  • devil costume for dogs5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Devil Costume

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
13.6%of orders come back
“Sizing and material is junk”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Dog Devil Costume questions

Answered from the same tracked data.