Is dog devil costume profitable to sell on Amazon United States?

The niche generates $0/yr across 7 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Skip it (29/100).

How competitive is the dog devil costume niche?

7 brands and 14 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in dog devil costume?

Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 13.6% — above our launch gate.

When does demand for dog devil costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 117.1× the quietest.

What does it cost to enter the dog devil costume niche?

Listings span $7.45–$22.87; the average listing price is $13.82 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.

dog devil costume

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Incredible60.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.82

avg listing price — sweet spot $15–$100

Price range

Good$7.45–$22.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 38K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.6%

return rate — above 6% kills the launch gate

According to Flapen's Amazon United States niche tracking, dog devil costume is a $0/yr Amazon United States market (38K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 29/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

dog devil costume market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $10K–$14K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 0.0%
Avg BSR: #1,894
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 17.2%
Avg brand age: 36 months
Avg seller age: 203 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Shyyween23%
CooShou20%
PET KREWE UNLEASH THE PARADE16%
Midufrry14%
Yreamont12%
LXZColden8%
Open — no brand owns it (1 brand, 7%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +10.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 117.1×

Open Trend

Top dog devil costume search terms

dog devil costume13K/yr +9.5%0.7% conv.
devil dog costume16K/yr +16.2%1.8% conv.
dog devil horns4K/yr +8.9%3.0% conv.
devil costume for dogs5K/yr +1.2%0.0% conv.

All search terms

Top dog devil costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shyyween Halloween Dog Costume Devil Plush Hoodie Funny Pet Puppy Outfit Soft Velvet Dog Clothes Apparel for Halloween Party(Medium Size)

Shyyween$17.483.2★7 rev

CooShou 2 Pcs Dog Halloween Costume Set Cat Witch Vampire Cape Devil Horns Hat Holiday Clothes for Cat Puppy Halloween Party Pet Outfits (Red) M

CooShou$10.284.4★156 rev

Pet Krewe Devil Dog Costume & Cat Costume - Attaches to Any Pet Harness One Size Fits All Pets - Perfect for Christmas Holiday Parties Photoshoots Gifts for Dog & Cat Lovers

PET KREWE UNLEASH THE PARADE$18.814.0★114 rev

Halloween Medium Dog Costume 2PACK Cute Cat Dog Cape Cosplay Devil Hat Headband Adjustable Vampire Cloak Demon Hair Hoop Funny Pet Cape Outfits for Medium Large Dogs Holiday Dress Supplies

Midufrry$9.794.1★17 rev

Pet Halloween Hair Accessories for Dogs Cats Devil Horn Headband for Halloween Costumes for Cats Dogs Halloween Cosplay Accessories for Kitten Puppy Christmas Hair Accessories Pets Horns Headband

Yreamont$10.085.0★3 rev

Newest

by launch date

Shyyween Halloween Dog Costume Devil Plush Hoodie Funny Pet Puppy Outfit Soft Velvet Dog Clothes Apparel for Halloween Party(Medium Size)

Shyyween$17.487 rev

1y ago

Pet Halloween Hair Accessories for Dogs Cats Devil Horn Headband for Halloween Costumes for Cats Dogs Halloween Cosplay Accessories for Kitten Puppy Christmas Hair Accessories Pets Horns Headband

Yreamont$10.083 rev

1y ago

Halloween Medium Dog Costume 2PACK Cute Cat Dog Cape Cosplay Devil Hat Headband Adjustable Vampire Cloak Demon Hair Hoop Funny Pet Cape Outfits for Medium Large Dogs Holiday Dress Supplies

Midufrry$9.7917 rev

2y ago

CooShou 2 Pcs Dog Halloween Costume Set Cat Witch Vampire Cape Devil Horns Hat Holiday Clothes for Cat Puppy Halloween Party Pet Outfits (Red) M

CooShou$10.28156 rev

3y ago

Zoo Snoods Red Devil Dog Costume - Warm Crochet Snood Wrap for Pets Neck Ear Cover Protection Halloween Winter (Medium)

Zoo Snoods$22.8769 rev

4y ago

What buyers say about dog devil costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall50%

“Easy to fit”

Quality-Overall50%

“Great product”

What buyers complain about

Size-Overall33%

“Sizing and material is junk”

Value For Money33%

“Waste of money”

Material Quality33%

“Sizing and material is junk”

Top return reasons

Size-Overall75%

Compatibility-Overall13%

Advertised Vs Actual Product4%

Material Quality4%

Defective Material/Parts4%

Common questions

Is dog devil costume profitable to sell on Amazon United States?: The niche generates $0/yr across 7 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Skip it (29/100).
How competitive is the dog devil costume niche?: 7 brands and 14 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in dog devil costume?: Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 13.6% — above our launch gate.
When does demand for dog devil costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 117.1× the quietest.
What does it cost to enter the dog devil costume niche?: Listings span $7.45–$22.87; the average listing price is $13.82 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.