dog detangler spray dematting
Worth a lookShows searches that convert (12.0% search→purchase), but soft demand (-21.0% this quarter) keeps it on the watch list.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 694K searches
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Price range
Good$5.92–$29.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,856.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dog detangler spray dematting is a $1.2M/yr Amazon United States market (694K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dog detangler spray dematting market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $846K–$1.1M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 12.0%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
17%
- BioSilk34%
- We Love Doodles17%
- TropiClean14%
- BURT'S BEES FOR PETS7%
- SKOUT'S HONOR6%
- CHI4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dog detangler spray dematting search terms
- dog detangler spray142K/yr
- biosilk for dogs82K/yr
- detangler spray for dogs61K/yr
- doodle detangler spray75K/yr
- dog detangler38K/yr
- detangler for dogs28K/yr
- dematting spray for dogs30K/yr
- dog detangler spray dematting55K/yr
- detangling spray for dogs24K/yr
- dog hair detangler spray20K/yr
Top dog detangler spray dematting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BioSilk for Dogs Silk Therapy Detangling and Shine Protecting Spray pH Balanced Leave-In Mist with Silk and Vitamins for Dematting Paraben-Free All Coats and Breeds 8 Fl Oz
BioSilk$8.824.5★14,737 rev
We Love Doodles Dog Detangler Spray - Leave-in Conditioner for Dogs - Dog Detangling Spray - Dematting Spray for Dogs - Tangle Remover - Made in The USA (Lavender)
We Love Doodles$15.704.4★3,371 rev
TropiClean Dog Detangler Spray Dematting Leave in Conditioner Perfect for Doodles & All Coat Types Sweet Refreshing Scent Made in the USA 16 oz.
TropiClean$15.424.4★17,224 rev
Burts Bees for Pets Dog Detangling Spray Natural Leave-in Coat Detangler & Dog Deodorizing Grooming Spray with Lemon pH Balanced for Dogs Paraben & Sulfate Free 10 Fl Oz
BURT'S BEES FOR PETS$5.924.4★5,821 rev
Skouts Honor Probiotic Pet Detangler Spray - Hydrating & Conditioning with Avocado Oil 97% Natural Paraben & Sulfate-Free softens for a More brushable Coat Daily Use 8oz Dog of the Woods
SKOUT'S HONOR$14.764.6★1,435 rev
Newest
by launch date
aumuca Dog Detangling & Shine Spray Leave-in Conditioner & Dematting Spray for Doodles Cats & Horses Without Buildup | 5-Protein Complex for Deep Repair & Enhanced Shine | 8 Fl Oz (Meadowfoam)
Aumuca$13.4682 rev
Emergency Dematter Cream for Dogs Dematting Cream for Goldendoodles Poodles & Doodles Helps Remove Tight Mats & Tangles Apply Wait Brush Technique At-Home Grooming 8 oz
Skip the Groomer$22.44193 rev
We Love Doodles Dog Detangler Spray - Leave-in Conditioner for Dogs - Dog Detangling Spray - Dematting Spray for Dogs - Tangle Remover - Made in The USA Large 16 fl oz (Ocean Breeze)
We Love Doodles$15.89209 rev
Pjordo Dog Detangler Spray Natural Dog Leave in Conditioner Spray with Deshedding Brush and Metal Comb for Grooming and Mat Removal Lavender Scent for Dogs
Pjordo$13.81123 rev
BioSilk for Dogs Silk Therapy Irresistible Detangling and Shine Spray Jasmine and Honey Scent Hydrolyzed Silk Proteins Paraben Free pH Balanced for Dogs Safe for Dogs 8 Weeks+ 8 fl oz
BioSilk$10.48367 rev
Trending
90-day click momentumaumuca Dog Detangling & Shine Spray Leave-in Conditioner & Dematting Spray for Doodles Cats & Horses Without Buildup | 5-Protein Complex for Deep Repair & Enhanced Shine | 8 Fl Oz (Meadowfoam)
Aumuca$13.464.2★
Emergency Dematter Cream for Dogs Dematting Cream for Goldendoodles Poodles & Doodles Helps Remove Tight Mats & Tangles Apply Wait Brush Technique At-Home Grooming 8 oz
Skip the Groomer$22.444.0★
BioSilk for Dogs Silk Therapy Irresistible Detangling and Shine Spray Jasmine and Honey Scent Hydrolyzed Silk Proteins Paraben Free pH Balanced for Dogs Safe for Dogs 8 Weeks+ 8 fl oz
BioSilk$10.484.6★
We Love Doodles Dog Detangler Spray - Leave-in Conditioner for Dogs - Dog Detangling Spray - Dematting Spray for Dogs - Tangle Remover - Made in The USA Large 16 fl oz (Ocean Breeze)
We Love Doodles$15.894.5★
BioSilk for Dogs Silk Therapy Irresistible Deodorizing and Conditioning Spray Jasmine and Honey Scent Hydrolyzed Silk Proteins Paraben Free pH Balanced for Dogs Safe 8 Weeks+ 8 fl oz
BioSilk$10.584.6★
What buyers say about dog detangler spray dematting
What buyers praise and complain about, mined from review topics.What buyers love
“lightly scented”
“Great at removing wiry hair”
“Excellent product”
“Soft and Shiny”
“Easy to use”
“Good deal”
“Cats love it”
“Works as advertised”
“She keeps herself very clean”
“I think the spray works okay”
What buyers complain about
“Poor Performance”
“strong odor”
“Not as described”
“The spray doesnt work”
“Not worth the cheap price”
“Highly disappointed in it's performance”
“Harsh to skin”
“Barely goes through my dogs hair”
“cant use it”
“Received leaking as the seal had been removed”
Top return reasons
Common questions
- Is dog detangler spray dematting profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the dog detangler spray dematting niche?
- 14 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in dog detangler spray dematting?
- Top complaints mined from reviews: Functionality-Overall, Smell, Advertised Vs Actual Product. The return rate is 1.0%.
- When does demand for dog detangler spray dematting peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dog detangler spray dematting niche?
- Listings span $5.92–$29.49; the average listing price is $14.10 (sweet spot $15–$100). The average incumbent carries 3,857 reviews — the moat a new listing must climb.