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Dog Detangler Spray Dematting

Maybe

Buyers convert on 12.0% of searches. But demand is soft, at -21.0% this quarter, so Dog Detangler Spray Dematting is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$1.2M/yr694K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
65%top-5 click share · 14 brands · 19 sellers

Flapen Score

Dog Detangler Spray Dematting against its category

The dotted line is the Pet Supplies average. Past it, Dog Detangler Spray Dematting is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Detangler Spray Dematting market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Detangler Spray Dematting 694K times last year and spent an estimated $1.2M. The top 5 brands take 79% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
694K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
12.0%
Market size, estimated
$1.2Ma year
Peak month
January1.4× the quietest month
Top search term
dog detangler spray142K searches a year

02 · Price

A sale here is worth $14.10.

Listings sell for $14.10 on average, from $5.92 to $29.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $14.10 that is $56K to $71K a year per listing.

Average price
$14.10under the $15 to $100 sweet spot
Price range
$5.92–$29.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$56K–$71K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Grooming. It carries 3,857 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#153in Grooming
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,857per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Dog Detangler Spray Dematting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

17%

  • Brand 134%
  • Brand 217%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Dog Detangler Spray Dematting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Detangler Spray Dematting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog detangler spray142K/yr
  • biosilk for dogs82K/yr
  • detangler spray for dogs61K/yr
  • doodle detangler spray75K/yr
  • dog detangler38K/yr
  • detangler for dogs28K/yr
  • dematting spray for dogs30K/yr
  • dog detangler spray dematting55K/yr
  • detangling spray for dogs24K/yr
  • dog hair detangler spray20K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Detangler Spray Dematting

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
20%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“Poor Performance”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Detangler Spray Dematting questions

Answered from the same tracked data.