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Dog Dental Powder

Maybe

Shoppers spend an estimated $6.7M a year here. But the top 5 brands take 96% of clicks, so Dog Dental Powder is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$6.7M/yr1.8M searches / yr
90-day growth
-20.3%search demand this quarter
Competition
70%top-5 click share · 7 brands · 33 sellers

Flapen Score

Dog Dental Powder against its category

The dotted line is the Pet Supplies average. Past it, Dog Dental Powder is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Dental Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Dental Powder 1.8M times last year and spent an estimated $6.7M. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
11.3%
Market size, estimated
$6.7Ma year
Peak month
February2.1× the quietest month
Top search term
dog dental powder315K searches a year

02 · Price

A sale here is worth $32.29.

Listings sell for $32.29 on average, from $18.33 to $49.19. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $32.29 that is $323K to $404K a year per listing.

Average price
$32.29inside the $15 to $100 sweet spot
Price range
$18.33–$49.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$323K–$404K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #20 within Health Supplies. It carries 7,655 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#20in Health Supplies
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
7,655per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dog Dental Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

33

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 143%
  • Brand 233%
  • Brand 310%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dog Dental Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Dog Dental Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog dental powder315K/yr
  • plaque off powder dog200K/yr
  • dog teeth cleaning powder156K/yr
  • petlab co pro bright dental powder145K/yr
  • pet lab co dental powder179K/yr
  • dental powder for dogs teeth152K/yr
  • prodenta dog dental powder66K/yr
  • plaque off76K/yr
  • plaque off for dogs66K/yr
  • proden plaque off powder for dogs60K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Dental Powder

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Breathability”
17%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Doesn't work great”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Dental Powder questions

Answered from the same tracked data.