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Dog Dandruff Shampoo

Maybe

An estimated 0.6% of orders come back. But the average product has 16,330 reviews to catch up to, so Dog Dandruff Shampoo is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$278K/yr147K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
63%top-5 click share · 17 brands · 48 sellers

Flapen Score

Dog Dandruff Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Dog Dandruff Shampoo is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Dandruff Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Dandruff Shampoo 147K times last year and spent an estimated $278K. The top 5 brands take 72% of clicks. Demand peaks in Mar–Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
10.8%
Market size, estimated
$278Ka year
Peak month
April1.8× the quietest month
Top search term
dog dandruff shampoo49K searches a year

02 · Price

A sale here is worth $17.54.

Listings sell for $17.54 on average, from $6.74 to $42.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.54 that is $9K to $13K a year per listing.

Average price
$17.54inside the $15 to $100 sweet spot
Price range
$6.74–$42.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #88 within Grooming. It carries 16,330 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#88in Grooming
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
16,330per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Dog Dandruff Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

48

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

24%

  • Brand 130%
  • Brand 223%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Dog Dandruff Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.8×

Search terms

Top Dog Dandruff Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog dandruff shampoo49K/yr
  • dandruff shampoo for dogs26K/yr
  • dog shampoo for dry flaky skin13K/yr
  • dog shampoo for dry skin12K/yr
  • dry skin dog shampoo8K/yr
  • dog shampoo dry skin7K/yr
  • dog shampoo for dandruff5K/yr
  • dry skin shampoo for dogs6K/yr
  • moisturizing dog shampoo for dry itchy skin4K/yr
  • dog dry skin shampoo5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Dandruff Shampoo

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
33%of negative reviews mention “Allergies”
0.6%of orders come back
“Skin Reaction”
A buyer, on “Allergies”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Dandruff Shampoo questions

Answered from the same tracked data.