Dog Dandruff Shampoo
MaybeAn estimated 0.6% of orders come back. But the average product has 16,330 reviews to catch up to, so Dog Dandruff Shampoo is a Maybe.
- Flapen Score
- 52 / 100Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 5152
- Market size
- $278K/yr147K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 63%top-5 click share · 17 brands · 48 sellers
Flapen Score
Dog Dandruff Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Dog Dandruff Shampoo is stronger. Inside it, weaker.
Market
The Dog Dandruff Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Dandruff Shampoo 147K times last year and spent an estimated $278K. The top 5 brands take 72% of clicks. Demand peaks in Mar–Apr. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.
- Searches, last 12 months
- 147K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $278Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- dog dandruff shampoo49K searches a year
02 · Price
A sale here is worth $17.54.
Listings sell for $17.54 on average, from $6.74 to $42.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.54 that is $9K to $13K a year per listing.
- Average price
- $17.54inside the $15 to $100 sweet spot
- Price range
- $6.74–$42.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #88 within Grooming. It carries 16,330 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #88in Grooming
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 16,330per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Dog Dandruff Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs Oatmeal Formula with Coconut Lime Verbena Scent & Pet Friendly Formula 24 Oz - Model 820004A
- Price
- $8.53
- Rating
- 4.6/5
- Reviews
- 42,945
- Age
- 15y ago

Veterinary Formula Clinical Care Antiseptic and Antifungal Medicated Shampoo for Dogs & Cats 16 Fl Oz Helps Alleviate Scaly Greasy red Skin Paraben Dye Soap-Free (1 Pack)
- Price
- $8.88
- Rating
- 4.6/5
- Reviews
- 21,963
- Age
- 21y ago

Pet Honesty Chlorhexidine Cat & Dog Seasonal Itch Relief Shampoo for Allergies Itching Skin and Coat Supplement Helps Shedding Hot Spots Deodorizing Dog Shampoo & Grooming Supplies 16oz
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 13,188
- Age
- 7y ago

Veterinary Formula Clinical Care Antiparasitic & Antiseborrheic Medicated Dog Shampoo Supports Dry Irritated Skin and Helps Soothe Occasional Itchy Spots 16 oz
- Price
- $9.43
- Rating
- 4.5/5
- Reviews
- 64,227
- Age
- 16y ago

Lillian Ruff PRO Formula Deodorizing Oatmeal Dog Shampoo - Calms Itching & Allergies Ultra-Nourishing Dry Skin Relief - Oatmeal Aloe Coconut Oil Lavender & Provitamin B5 - Made in USA 16oz+Brush
- Price
- $22.73
- Rating
- 4.6/5
- Reviews
- 1,759
- Age
- 4y ago
Trending
estimated 90-day click momentum
Nizoral Ketoconazole Pet Shampoo for Dogs and Cats 16 Oz 1% Ketoconazole 2% Chlorhexidine Gluconate Antifungal Antimicrobial Support Skin Health Odor Control Dog Itching Skin Relief Shampoo
- Price
- $25.16
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 2w ago

Bodhi Dog Shampoo Brush - Pet Grooming & Bath Supplies for Dogs and Cats - Bath Brush for Long & Short Hair - Premium Scrubber for Shower Showerhead Sprayer & Bathing (One Pack Blue)
- Price
- $9.52
- Rating
- 4.5/5
- Reviews
- 24,998
- Age
- 10y ago

Hartz Groomers Best Professionals Anti-Dandruff Dog Shampoo for Itchy Skin with Jasmine & Citrus Scent 18 oz
- Price
- $7.74
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 4y ago

Skouts Honor Probiotic Natural Dog Shampoo and Conditioner with Avocado Oil & Omega-3s Gentle Puppy Shampoo Hydrating Dog Conditioner 97% Natural Paraben & Sulfate-Free Cruelty-Free 16 oz DOTW
- Price
- $21.17
- Rating
- 4.7/5
- Reviews
- 4,115
- Age
- 6y ago

Douxo S3 SEB Dog Seboregulating Shampoo Seborrhea Treatment for Dogs & Cats Helps Control Dandruff Unpleasant Odors & Oily/Flaky Skin 0.5% Ophytrium 6.7 fl oz
- Price
- $22.19
- Rating
- 4.6/5
- Reviews
- 965
- Age
- 5y ago
Newest
by launch date
Nizoral Ketoconazole Pet Shampoo for Dogs and Cats 16 Oz 1% Ketoconazole 2% Chlorhexidine Gluconate Antifungal Antimicrobial Support Skin Health Odor Control Dog Itching Skin Relief Shampoo
- Price
- $25.16
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 2w ago

Dog Dandruff Shampoo for Removing Dandruff and Maintaining Healthy Skin Waterless No Rinse Formula- Moisturizing Natural Foam No Scent Hydrating Dry Dog Shampoo
- Price
- $17.22
- Rating
- 3.9/5
- Reviews
- 44
- Age
- 1y ago

DOUXO SPA Oatmeal Dog Shampoo 16 fl oz Moisturizes the Skin Leaves the Coat Soft and Radiant Ultra-Safe for Skin and Coat
- Price
- $20.26
- Rating
- 4.7/5
- Reviews
- 302
- Age
- 1y ago

MiconaHex+Triz Shampoo for Dogs Cats and Horses 16 oz Unscented
- Price
- $42.45
- Rating
- 4.8/5
- Reviews
- 2,827
- Age
- 2y ago

MiconaHex+Triz Shampoo for Dogs Cats and Horses 8 oz
- Price
- $29.10
- Rating
- 4.8/5
- Reviews
- 2,827
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
48
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 99%
Open market
24%
- Wahl30%
- Veterinary Formula23%
- Pet Honesty8%
- Lillian Ruff6%
- BURT'S BEES FOR PETS4%
- Hartz4%
Demand
Dog Dandruff Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 1.8×
Search terms
Top Dog Dandruff Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog dandruff shampoo49K/yr
- dandruff shampoo for dogs26K/yr
- dog shampoo for dry flaky skin13K/yr
- dog shampoo for dry skin12K/yr
- dry skin dog shampoo8K/yr
- dog shampoo dry skin7K/yr
- dog shampoo for dandruff5K/yr
- dry skin shampoo for dogs6K/yr
- moisturizing dog shampoo for dry itchy skin4K/yr
- dog dry skin shampoo5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Dandruff Shampoo
We read the reviews and the return reasons for every product selling here.
“Skin Reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Dandruff Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









