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Dog Crocs

Fail

An estimated 21.0% of orders come back, so Dog Crocs is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$131K/yr612K searches / yr
90-day growth
+52.5%search demand this quarter
Competition
51%top-5 click share · 16 brands · 22 sellers

Flapen Score

Dog Crocs against its category

The dotted line is the Pet Supplies average. Past it, Dog Crocs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Crocs market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Crocs 612K times last year and spent an estimated $131K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 612K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
612K
Growth, 90 days vs prior 90
+52.5%
Conversion, latest week
0.8%
Market size, estimated
$131Ka year
Peak month
July3.4× the quietest month
Top search term
dog crocs264K searches a year

02 · Price

A sale here is worth $26.82.

Listings sell for $26.82 on average, from $9.49 to $41.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $26.82 that is $3K to $7K a year per listing.

Average price
$26.82inside the $15 to $100 sweet spot
Price range
$9.49–$41.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
21.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #39 within Apparel & Accessories. It carries 2,523 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#39in Apparel & Accessories
Average rating
3.76 starsAmazon United States average 4.42 stars
Average reviews
2,523per listing
Listings tracked
32

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dog Crocs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

22

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

14%

  • Brand 143%
  • Brand 217%
  • Brand 314%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 14%)

Demand

Dog Crocs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4×

Search terms

Top Dog Crocs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog crocs264K/yr
  • crocs for dogs111K/yr
  • dog crocs for large dogs59K/yr
  • dog sandals23K/yr
  • dog crocs for small dogs39K/yr
  • dog crocs medium size dogs23K/yr
  • bark crocs for dogs13K/yr
  • crocs dog shoes8K/yr
  • croc dog shoes7K/yr
  • dog shoes crocs9K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Crocs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
21.0%of orders come back
“Sizing is off”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Crocs questions

Answered from the same tracked data.