Dog Crate Topper
FailBuyers convert on only 0.6% of searches, so Dog Crate Topper is a Fail.
- Flapen Score
- 40 / 100Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 5140
- Market size
- $52K/yr169K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 13 sellers
Flapen Score
Dog Crate Topper against its category
The dotted line is the Pet Supplies average. Past it, Dog Crate Topper is stronger. Inside it, weaker.
Market
The Dog Crate Topper market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Crate Topper 169K times last year and spent an estimated $52K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $52Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- dog crate topper59K searches a year
02 · Price
A sale here is worth $49.12.
Listings sell for $49.12 on average, from $16.59 to $83.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $49.12 that is $0 to $5K a year per listing.
- Average price
- $49.12inside the $15 to $100 sweet spot
- Price range
- $16.59–$83.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #77 within Crates, Houses & Pens. It carries 272 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 28.3%
- Average rank
- #77in Crates, Houses & Pens
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 272per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Dog Crate Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
8%
- Brand 140%
- Brand 225%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 65%
- Open — no brand owns it (4 brands, 8%)
Demand
Dog Crate Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Dog Crate Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog crate topper59K/yr
- crate topper24K/yr
- dog crate topper wood17K/yr
- kennel topper11K/yr
- dog crate table top14K/yr
- dog kennel topper9K/yr
- dog crate table topper6K/yr
- dog crate wood topper5K/yr
- dog crate top5K/yr
- dog cage topper5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Crate Topper
We read the reviews and the return reasons for every product selling here.
“Feels cheap, looks worse than shown, do not recommend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Toys
$35.7M/yr-6.0%
Flea Repellent for Dogs
$1.7M/yr+136.7%
Bully Sticks
$12.4M/yr-6.9%
Kitten Bottles for Nursing
$457K/yr+166.2%
Pet Odor Eliminator for Home
$1.6M/yr+10.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Crate Topper questions
Answered from the same tracked data.