Dog Crate Floor Protector

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

2.2%

Market size, estimated

$61Ka year

Peak month

January1.2× the quietest month

Top search term

mat for under dog crate23K searches a year

Listings sell for $21.20 on average, from $9.26 to $38.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.20 that is $2K to $5K a year per listing.

Average price

$21.20inside the $15 to $100 sweet spot

Price range

$9.26–$38.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #102 within Beds & Furniture. It carries 1,831 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#102in Beds & Furniture

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

1,831per listing

Listings tracked

36

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

36 months