dog crate floor protector
Worth a lookShows a sweet-spot price point ($21.20 avg), but a small market ($61K/yr) keeps it on the watch list.
Avg price
Great$21.20avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$9.26–$38.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 6% kills the launch gate
Review moat
Okay1,830.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 132K searches
According to Flapen's Amazon United States niche tracking, dog crate floor protector is a $61K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dog crate floor protector market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Launch success
- 38%
- 6 of 16 new (360d)
- Conversion rate
- 2.2%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 2.3%
- Avg brand age
- 36 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
28
Top-5 brand share
55%
Top 20: 99%
Top-5 click share
43%
Top 20: 84%
Open market
39%
- RESILIA14%
- Drymate14%
- Wibeelee12%
- Heliospark8%
- LOOBANI7%
- Wiojtry6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top dog crate floor protector search terms
- mat for under dog crate23K/yr
- dog crate floor protector19K/yr
- under crate floor protector12K/yr
- rubber mat for dog crate15K/yr
- under dog crate mat floor protector12K/yr
- under dog crate floor protector10K/yr
- under kennel floor protective mat9K/yr
- rubber mat for under dog crate5K/yr
- under crate mats for dog cages7K/yr
- under crate mat4K/yr
Top dog crate floor protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RESILIA Under Dog Crate and Kennel Mat to Protect Floors Water-Resistant Pad for Hard Floors and Surfaces 30 Inches x 48 Inches Black
RESILIA$37.234.5★510 rev
Wibeelee 46 X 60 X 0.23 Mat for Under Dog Crate Waterproof Non-Slip Kennel Mat to Protect Floors Extra Large Absorbs Urine Reusable Dog Playpen Mat
Wibeelee$35.744.4★33 rev
LOOBANI 2 Packs Extra Large Reusable Dog Mat for Floor Non-Slip Washable Pee Pads for Dogs Fast Absorbent Pet Whelping Pads Puppy Playpen Mat for Incontinence Housebreak Crate (36x48-Gray)
LOOBANI$28.974.3★3,684 rev
Dog Crate Mat 24 in X 36 in Dog Playpen Mat Rubber Kennel Mat Extra Large Liner for Under Dogs Crate cages Absorbent Urine Puppy Pee Pad Reusable Washable Floor Protector Waterproof Non-Slip Black
Heliospark$18.974.4★56 rev
Drymate Dog Crate Mat Liner Absorbs Urine Waterproof Non-Slip Washable Puppy Pee Pad for Kennel Training - Use Under Pet Cage to Protect Floors Thin Cut to Fit Design (USA Made) (LGrey)(29x48)
Drymate$14.374.3★2,124 rev
Newest
by launch dateWibeelee 29 X 48 X 0.23 Mat for Under Dog Crate Waterproof Non-Slip Kennel Mat to Protect Floors Large Absorbs Urine Reusable Dog Playpen Mat
Wibeelee$21.8133 rev
Dog Crate Mat 29 in x 50 in Dog Playpen Mat Rubber Kennel Mat Extra Large Liner for Under Dog Crate cages Absorbent Urine Puppy Pee Pad Reusable Washable Floor Protector Waterproof Non-Slip Black
Heliospark$24.4856 rev
Dog Crate Mat 24 in X 36 in Dog Playpen Mat Rubber Kennel Mat Extra Large Liner for Under Dogs Crate cages Absorbent Urine Puppy Pee Pad Reusable Washable Floor Protector Waterproof Non-Slip Black
Heliospark$18.9756 rev
Mat for Under Dog Crate Washable Dog Crate Mat Pet Mats for Floor Waterproof Dog Mat Non-Slip Pads for Kennel Training Protect Floors (47 x 24 x 0.22)
Generic$18.2412 rev
TRINKA Dog Crate Mat Liner 46 X 60 X 0.2 Extra Large Waterproof Non-Slip Mat for Under Dog Kennel Absorbs Urine Washable Reusable Under Pet Crate Pad to Protect Floors (Dark Gray)
TRINKA$35.4034 rev
Trending
90-day click momentumMat for Under Dog Crate Washable Dog Crate Mat Pet Mats for Floor Waterproof Dog Mat Non-Slip Pads for Kennel Training Protect Floors (47 x 24 x 0.22)
Generic$18.244.2★
Bartuke Silicone Dog Crate Mat 24 x 24 Crate Liner for Dog Cages Kennel Mat with Raised Edge Washable Waterproof Leakproof Protect Floors
Bartuke$20.943.8★
Wibeelee 29 X 48 X 0.23 Mat for Under Dog Crate Waterproof Non-Slip Kennel Mat to Protect Floors Large Absorbs Urine Reusable Dog Playpen Mat
Wibeelee$21.814.4★
Dog Crate Mat 24 in X 36 in Dog Playpen Mat Rubber Kennel Mat Extra Large Liner for Under Dogs Crate cages Absorbent Urine Puppy Pee Pad Reusable Washable Floor Protector Waterproof Non-Slip Black
Heliospark$18.974.4★
Wiojtry Dog Crate Mat Pet Crate Floor Protection Mat Mat for Under Dog Crate 31.5 x 51.2 Cut To Fit Design Washable Floor Covering Reusable Waterproof Non Slip Rug Whelping Pad for Pet (XXX Large
Wiojtry$25.804.4★
What buyers say about dog crate floor protector
What buyers praise and complain about, mined from review topics.What buyers love
“Its a generous size”
“Easy clean up”
“This is a nice quality mat”
“As advertised”
“Good deal”
“water proof”
“No leaks”
“The material feels durable”
“works well for purpose”
“Its not slippery”
What buyers complain about
“It's also very short”
“The material is thick”
“Too flimsy”
“Leaked Through”
“Bad quality”
“Not as advertised”
“not absorbent at all”
“will break soon”
“need something more simple like throwing it in the wash”
“maybe too waterproof”
Top return reasons
Common questions
- Is dog crate floor protector profitable to sell on Amazon United States?
- The niche generates $61K/yr across 36 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dog crate floor protector niche?
- 22 brands and 28 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in dog crate floor protector?
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 2.8%.
- When does demand for dog crate floor protector peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the dog crate floor protector niche?
- Listings span $9.26–$38.27; the average listing price is $21.20 (sweet spot $15–$100). The average incumbent carries 1,831 reviews — the moat a new listing must climb.