Dog Crate

Shoppers searched for this 19.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.2M a year.

Searches, last 12 months

19.0M

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

1.5%

Market size, estimated

$21.2Ma year

Peak month

July1.2× the quietest month

Top search term

dog crate4.3M searches a year

Listings sell for $76.83 on average, from $14.74 to $237.83. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 2,500 to 3,000 of them. At $76.83 that is $192K to $230K a year per listing.

Average price

$76.83inside the $15 to $100 sweet spot

Price range

$14.74–$237.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

2,500–3,000

Revenue per listing a year

$192K–$230K

Returns

5.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #18 within Crates, Houses & Pens. It carries 20,161 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

80%

Out of stock, average day

3.0%

Average rank

#18in Crates, Houses & Pens

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

20,161per listing

Listings tracked

69

14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

14Amazon's first-year sales bar

Average brand age

36 months