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Dog Cow Costume

Fail

An estimated 14.1% of orders come back, so Dog Cow Costume is a Fail.

Flapen Score
37
37 / 100
Ranks 3,590 of 3,978 Pet Supplies niches · −14 vs the category median of 51
Market size
$20K/yr112K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
58%top-5 click share · 14 brands · 16 sellers

Flapen Score

Dog Cow Costume against its category

The dotted line is the Pet Supplies average. Past it, Dog Cow Costume is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Cow Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Cow Costume 112K times last year and spent an estimated $20K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
1.0%
Market size, estimated
$20Ka year
Peak month
October56.1× the quietest month
Top search term
dog cow costume43K searches a year

02 · Price

A sale here is worth $17.83.

Listings sell for $17.83 on average, from $5.34 to $28.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.83 that is $0 to $2K a year per listing.

Average price
$17.83inside the $15 to $100 sweet spot
Price range
$5.34–$28.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
14.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #1,084 within Apparel & Accessories. It carries 235 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
95%
Out of stock, average day
12.4%
Average rank
#1,084in Apparel & Accessories
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
235per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dog Cow Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

19%

  • Brand 125%
  • Brand 224%
  • Brand 315%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Dog Cow Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 56.1×

Search terms

Top Dog Cow Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog cow costume43K/yr
  • cow dog costume23K/yr
  • cow costume for dogs25K/yr
  • cow costume dog5K/yr
  • cow costume for dog5K/yr
  • dog costume cow5K/yr
  • large dog cow costume3K/yr
  • dog cow costume large breed4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Cow Costume

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
69%of negative reviews mention “Size-Overall”
14.1%of orders come back
“Sizing is a little funky”
A buyer, on “Size-Overall”69% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dog Cow Costume questions

Answered from the same tracked data.