Dog Costume
FailBuyers convert on only 0.3% of searches, so Dog Costume is a Fail.
- Flapen Score
- 33 / 100Ranks 3,774 of 3,978 Pet Supplies niches · −18 vs the category median of 5133
- Market size
- $307K/yr8.6M searches / yr
- 90-day growth
- +28.8%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 14 sellers
Flapen Score
Dog Costume against its category
The dotted line is the Pet Supplies average. Past it, Dog Costume is stronger. Inside it, weaker.
Market
The Dog Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Costume 8.6M times last year and spent an estimated $307K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $307K a year.
- Searches, last 12 months
- 8.6M
- Growth, 90 days vs prior 90
- +28.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $307Ka year
- Peak month
- October98.1× the quietest month
- Top search term
- dog costume2.0M searches a year
02 · Price
A sale here is worth $11.54.
Listings sell for $11.54 on average, from $7.37 to $16.13. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $11.54 that is $3K to $6K a year per listing.
- Average price
- $11.54under the $15 to $100 sweet spot
- Price range
- $7.37–$16.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 9.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #116 within Apparel & Accessories. It carries 1,285 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #116in Apparel & Accessories
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 1,285per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Dog Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
- Price
- $14.07
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)
- Price
- $11.69
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
- Price
- $8.49
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS
- Price
- $9.75
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Pet Deadly Doll Dog Costume Cosplay Halloween Christmas Funny Clothes Party Costume for Small Medium and Large Dogs (Small)
- Price
- $16.13
- Rating
- 4.0/5
- Reviews
- 793
- Age
- 3y ago
Trending
estimated 90-day click momentum
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
- Price
- $14.07
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)
- Price
- $11.69
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
- Price
- $8.49
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS
- Price
- $9.75
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Medium
- Price
- $7.37
- Rating
- 3.5/5
- Reviews
- 2,147
- Age
- 10y ago
Newest
by launch date
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
- Price
- $14.07
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)
- Price
- $11.69
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
- Price
- $8.49
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS
- Price
- $9.75
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

GOYOSWA Dog Tuxedo Suit Wedding Bandana Collar with Bow Tie Adjustable Formal Dog Tux Engagement Birthday Tuxedo for Small Medium Large Dogs Pets (Large: Neck 15-25)
- Price
- $9.74
- Rating
- 4.7/5
- Reviews
- 1,095
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
14
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
2%
- Paiaite83%
- ISMARTEN6%
- Rubies3%
- NACOCO2%
- Onmygogo2%
- Fishboy2%
- Open — no brand owns it (1 brand, 2%)
Demand
Dog Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 98.1×
Search terms
Top Dog Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog costume2.0M/yr
- dog costumes861K/yr
- dog halloween costumes2.0M/yr
- dog costumes for small dogs408K/yr
- dog costumes for large dogs597K/yr
- dog costumes for medium dogs417K/yr
- halloween costumes for dogs368K/yr
- costumes for dogs116K/yr
- small dog costume168K/yr
- costume for dogs88K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Costume
We read the reviews and the return reasons for every product selling here.
“Take note and size up two sizes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









