dog costume
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Review moat
Good1,285.3avg incumbent reviews — the moat a new listing must climb
Market size
Good$307K$307K/yr · 8.6M searches
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Price range
Bad$7.37–$16.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
Returns
Bad9.9%return rate — above 6% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dog costume is a $307K/yr Amazon United States market (8.6M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
dog costume market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- $577K–$692K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 0.3%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 7.5%
- Avg brand age
- 37 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
14
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
2%
- Paiaite83%
- ISMARTEN6%
- Rubies3%
- NACOCO2%
- Onmygogo2%
- Fishboy2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 98.1×
Top dog costume search terms
- dog costume2.0M/yr
- dog costumes861K/yr
- dog halloween costumes2.0M/yr
- dog costumes for small dogs408K/yr
- dog costumes for large dogs597K/yr
- dog costumes for medium dogs417K/yr
- halloween costumes for dogs368K/yr
- costumes for dogs116K/yr
- small dog costume168K/yr
- costume for dogs88K/yr
Top dog costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
Paiaite$14.074.3★113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)
Paiaite$11.694.3★113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
Paiaite$8.494.3★113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS
Paiaite$9.754.3★113 rev
Pet Deadly Doll Dog Costume Cosplay Halloween Christmas Funny Clothes Party Costume for Small Medium and Large Dogs (Small)
ISMARTEN$16.134.0★793 rev
Newest
by launch dateAdorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
Paiaite$14.07113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)
Paiaite$11.69113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
Paiaite$8.49113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS
Paiaite$9.75113 rev
GOYOSWA Dog Tuxedo Suit Wedding Bandana Collar with Bow Tie Adjustable Formal Dog Tux Engagement Birthday Tuxedo for Small Medium Large Dogs Pets (Large: Neck 15-25)
GOYOSWA$9.741,095 rev
Trending
90-day click momentumAdorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
Paiaite$14.074.3★
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)
Paiaite$11.694.3★
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
Paiaite$8.494.3★
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS
Paiaite$9.754.3★
Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Medium
Rubies$7.373.5★
What buyers say about dog costume
What buyers praise and complain about, mined from review topics.What buyers love
“Good size”
“it looked well made”
“Worth the money”
“Great entertainment everyone gets a kick out of them”
“As advertised”
“The mane itself is sturdy just not the elastic cord or clasp”
“He looked sharp and well turned out”
“Very colorful”
“Good quality sweatshirt type material”
“Very lightweight and easy to adjust”
What buyers complain about
“Take note and size up two sizes”
“Weird and itchy”
“Measurements by seller is not correct”
“hard to put on”
“HILARIOUS, BUT it fell apart after my dog gave one little shake in his mouth when it inevitably fell off he grabbed it and tore it to shreds”
Top return reasons
Common questions
- Is dog costume profitable to sell on Amazon United States?
- The niche generates $307K/yr across 10 tracked products. 90-day search growth is +28.8%. Flapen's verdict: Skip it (33/100).
- How competitive is the dog costume niche?
- 7 brands and 14 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in dog costume?
- Top complaints mined from reviews: Size-Overall, Allergies, Advertised Vs Actual Product. The return rate is 9.9% — above our launch gate.
- When does demand for dog costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 98.1× the quietest.
- What does it cost to enter the dog costume niche?
- Listings span $7.37–$16.13; the average listing price is $11.54 (sweet spot $15–$100). The average incumbent carries 1,285 reviews — the moat a new listing must climb.