Dog Cone
MaybeShoppers spend an estimated $4.1M a year here. But an estimated 10.4% of orders come back, so Dog Cone is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $4.1M/yr5.8M searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 55%top-5 click share · 16 brands · 25 sellers
Flapen Score
Dog Cone against its category
The dotted line is the Pet Supplies average. Past it, Dog Cone is stronger. Inside it, weaker.
Market
The Dog Cone market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Cone 5.8M times last year and spent an estimated $4.1M. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 5.8M
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $4.1Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- dog cone1.9M searches a year
02 · Price
A sale here is worth $16.79.
Listings sell for $16.79 on average, from $6.31 to $27.25. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $16.79 that is $168K to $210K a year per listing.
- Average price
- $16.79inside the $15 to $100 sweet spot
- Price range
- $6.31–$27.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $168K–$210K
- Returns
- 10.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Health Supplies. It carries 9,393 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Health Supplies
- Average rating
- 4.10 starsAmazon United States average 4.42 stars
- Average reviews
- 9,393per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dog Cone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Supet Inflatable Dog Cone Collar Alternative After Surgery Doggie Neck Donut Collar Recovery ECollar Soft Dog Cone for Small Medium Large Dogs
- Price
- $18.52
- Rating
- 4.1/5
- Reviews
- 7,827
- Age
- 2y ago

Supet Dog Cone Collar to Stop Licking Comfortable Elizabeth Recovery Collar for Large Medium Dogs After Surgery Soft Pet Neck Head Cone AlternativeL
- Price
- $16.11
- Rating
- 4.1/5
- Reviews
- 17,044
- Age
- 6y ago

BENCMATE Inflatable Dog Cone Collar Alternative Soft Dog Cone for Small Medium Large Dogs and Cats Neck Recovery ECollar Donut Collar After Surgery (Medium Blue)
- Price
- $15.33
- Rating
- 4.1/5
- Reviews
- 65,526
- Age
- 9y ago

BENCMATE Inflatable Dog Cone Collar Alternative Soft Dog Cone for Small Medium Large Dogs and Cats Neck Recovery ECollar Donut Collar After Surgery (Large Blue)
- Price
- $17.00
- Rating
- 4.1/5
- Reviews
- 65,526
- Age
- 9y ago

GLADOG Soft Dog Cone Collar 3 Similar Sizes per Set (S/M/L) for Better Fit XL Single Size Cone for Dogs to Stop Licking Adjustable E Collar for Dogs After Surgery Elizabethan Collar for Dog
- Price
- $14.15
- Rating
- 3.9/5
- Reviews
- 8,201
- Age
- 5y ago
Trending
estimated 90-day click momentum
Upgraded Inflatable Dog Cone Collar with Transparent Anti-Licking Shield Adjustable Elizabethan Collar for Medium Large Dogs 2-in-1 Design with Detachable Shield and Soft Padding (L Watermelon)
- Price
- $18.54
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago

Dog Cone Collar Soft Cone for Dogs Dirt-Resistant and Washable Soft Dog Elizabethan Collars for Small Large Medium Dogs After Surgery Recovery CollarsS (Neck: 9-10.6)
- Price
- $19.21
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 7mo ago

Vithael Upgraded Dog Cone Collar for Large Medium Dogs Soft Dog Cone with Double-Layer Design Adjustable Pet Recovery Collar for Dogs After Surgery Elizabethan Collar (L Blue)
- Price
- $19.54
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 1y ago

Toptakeit Elevated Inflatable Dog Cone Collar to Stop Licking Dog Donut Collar After Surgery Soft Pet Cone Alternative for Small Medium Large Dogs
- Price
- $26.30
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 1y ago

Supet Dog Cone Collar Adjustable After Surgery Comfortable Pet Recovery Collar & Cone for Large Medium Small Dogs Elizabethan Dog Neck Collar Plastic Practical
- Price
- $19.59
- Rating
- 4.1/5
- Reviews
- 17,044
- Age
- 6y ago
Newest
by launch date
Dog Cone Collar Soft Cone for Dogs Dirt-Resistant and Washable Soft Dog Elizabethan Collars for Small Large Medium Dogs After Surgery Recovery CollarsS (Neck: 9-10.6)
- Price
- $19.21
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 7mo ago

SILVER GRADE Dog Wound Spray Helps with Hot Spots Irritations Bites Burns Rashes Itch Scratching Better Use with a Dog Cone to Stop Licking Safe for Large and Small Breeds 4 oz
- Price
- $18.85
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 1y ago

Vithael Upgraded Dog Cone Collar for Large Medium Dogs Soft Dog Cone with Double-Layer Design Adjustable Pet Recovery Collar for Dogs After Surgery Elizabethan Collar (L Blue)
- Price
- $19.54
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 1y ago

Upgraded Inflatable Dog Cone Collar with Transparent Anti-Licking Shield Adjustable Elizabethan Collar for Medium Large Dogs 2-in-1 Design with Detachable Shield and Soft Padding (L Watermelon)
- Price
- $18.54
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago

Toptakeit Elevated Inflatable Dog Cone Collar to Stop Licking Dog Donut Collar After Surgery Soft Pet Cone Alternative for Small Medium Large Dogs
- Price
- $26.30
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
25
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
15%
- Supet47%
- BENCMATE16%
- GLADOG9%
- Loflaze6%
- Vithael5%
- QIYADIN4%
- Open — no brand owns it (10 brands, 15%)
Demand
Dog Cone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dog Cone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog cone1.9M/yr
- dog cone collar611K/yr
- dog donut collar307K/yr
- dog cone alternative357K/yr
- cone for dogs to stop licking344K/yr
- soft cone for dogs276K/yr
- soft dog cone233K/yr
- inflatable dog cone226K/yr
- dog cones for large dogs186K/yr
- donut for dogs after surgery118K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Cone
We read the reviews and the return reasons for every product selling here.
“Size small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Cone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









