Dog Cone
MaybeShoppers spend an estimated $4.1M a year here. But an estimated 10.4% of orders come back, so Dog Cone is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $4.1M/yr5.8M searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 55%top-5 click share · 16 brands · 25 sellers
Flapen Score
Dog Cone against its category
The dotted line is the Pet Supplies average. Past it, Dog Cone is stronger. Inside it, weaker.
Market
The Dog Cone market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Cone 5.8M times last year and spent an estimated $4.1M. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 5.8M
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $4.1Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- dog cone1.9M searches a year
02 · Price
A sale here is worth $16.79.
Listings sell for $16.79 on average, from $6.31 to $27.25. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $16.79 that is $168K to $210K a year per listing.
- Average price
- $16.79inside the $15 to $100 sweet spot
- Price range
- $6.31–$27.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $168K–$210K
- Returns
- 10.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Health Supplies. It carries 9,393 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Health Supplies
- Average rating
- 4.10 starsAmazon United States average 4.42 stars
- Average reviews
- 9,393per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dog Cone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
25
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
15%
- Brand 147%
- Brand 216%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (10 brands, 15%)
Demand
Dog Cone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dog Cone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog cone1.9M/yr
- dog cone collar611K/yr
- dog donut collar307K/yr
- dog cone alternative357K/yr
- cone for dogs to stop licking344K/yr
- soft cone for dogs276K/yr
- soft dog cone233K/yr
- inflatable dog cone226K/yr
- dog cones for large dogs186K/yr
- donut for dogs after surgery118K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Cone
We read the reviews and the return reasons for every product selling here.
“Size small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Cone questions
Answered from the same tracked data.









