Dog Collar with Bow

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

303K

Growth, 90 days vs prior 90

-15.8%

Conversion, latest week

1.2%

Market size, estimated

$50Ka year

Peak month

December1.7× the quietest month

Top search term

dog collar with bow82K searches a year

Listings sell for $13.82 on average, from $6.00 to $45.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.82 that is $0 to $1K a year per listing.

Average price

$13.82under the $15 to $100 sweet spot

Price range

$6.00–$45.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #258 within Collars, Harnesses & Leashes. It carries 2,157 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#258in Collars, Harnesses & Leashes

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,157per listing

Listings tracked

76

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months