Dog Collar Light

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

323K

Growth, 90 days vs prior 90

-35.0%

Conversion, latest week

4.1%

Market size, estimated

$170Ka year

Peak month

October6.0× the quietest month

Top search term

light for dog collar38K searches a year

Listings sell for $12.96 on average, from $7.14 to $30.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.96 that is $3K to $6K a year per listing.

Average price

$12.96under the $15 to $100 sweet spot

Price range

$7.14–$30.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

1.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Collars, Harnesses & Leashes. It carries 2,544 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#190in Collars, Harnesses & Leashes

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

2,544per listing

Listings tracked

27

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months