Dog Collar

Shoppers searched for this 18.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months

18.2M

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

1.4%

Market size, estimated

$3.3Ma year

Peak month

December1.2× the quietest month

Top search term

dog collar7.4M searches a year

Listings sell for $12.66 on average, from $3.83 to $38.89. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,500 to 3,000 of them. At $12.66 that is $32K to $38K a year per listing.

Average price

$12.66under the $15 to $100 sweet spot

Price range

$3.83–$38.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

2,500–3,000

Revenue per listing a year

$32K–$38K

Returns

2.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #324 within Collars, Harnesses & Leashes. It carries 8,801 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

84%

Out of stock, average day

0.8%

Average rank

#324in Collars, Harnesses & Leashes

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

8,801per listing

Listings tracked

73

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months