Dog Coat

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -92.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

-92.4%

Conversion, latest week

0.3%

Market size, estimated

$317Ka year

Peak month

January42.4× the quietest month

Top search term

dog jacket711K searches a year

Listings sell for $22.06 on average, from $5.26 to $51.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $22.06 that is $2K to $6K a year per listing.

Average price

$22.06inside the $15 to $100 sweet spot

Price range

$5.26–$51.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

12.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #97 within Apparel & Accessories. It carries 7,984 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#97in Apparel & Accessories

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

7,984per listing

Listings tracked

119

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months