Dog Closet
FailBuyers convert on only 0.5% of searches, so Dog Closet is a Fail.
- Flapen Score
- 43 / 100Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 5143
- Market size
- $53K/yr224K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 45%top-5 click share · 17 brands · 19 sellers
Flapen Score
Dog Closet against its category
The dotted line is the Pet Supplies average. Past it, Dog Closet is stronger. Inside it, weaker.
Market
The Dog Closet market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Closet 224K times last year and spent an estimated $53K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $53Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- dog closet81K searches a year
02 · Price
A sale here is worth $48.75.
Listings sell for $48.75 on average, from $17.94 to $140.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $48.75 that is $0 to $5K a year per listing.
- Average price
- $48.75inside the $15 to $100 sweet spot
- Price range
- $17.94–$140.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #205 within Crates, Houses & Pens. It carries 74 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 85%
- Out of stock, average day
- 15.6%
- Average rank
- #205in Crates, Houses & Pens
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 74per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Dog Closet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
19
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
45%
Top 20: 93%
Open market
20%
- Brand 122%
- Brand 217%
- Brand 317%
- Brand 411%
- Brand 58%
- Brand 64%
Demand
Dog Closet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Dog Closet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog closet81K/yr
- dog closet for small dogs15K/yr
- dog dresser11K/yr
- dog wardrobe13K/yr
- pet closet11K/yr
- dog clothes rack10K/yr
- dog clothes closet12K/yr
- dog wardrobe closet12K/yr
- dog clothes storage10K/yr
- dog clothes organizer8K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Closet
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Closet questions
Answered from the same tracked data.









