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Dog Closet

Fail

Buyers convert on only 0.5% of searches, so Dog Closet is a Fail.

Flapen Score
43
43 / 100
Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size
$53K/yr224K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
45%top-5 click share · 17 brands · 19 sellers

Flapen Score

Dog Closet against its category

The dotted line is the Pet Supplies average. Past it, Dog Closet is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Closet market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Closet 224K times last year and spent an estimated $53K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
0.5%
Market size, estimated
$53Ka year
Peak month
December2.1× the quietest month
Top search term
dog closet81K searches a year

02 · Price

A sale here is worth $48.75.

Listings sell for $48.75 on average, from $17.94 to $140.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $48.75 that is $0 to $5K a year per listing.

Average price
$48.75inside the $15 to $100 sweet spot
Price range
$17.94–$140.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #205 within Crates, Houses & Pens. It carries 74 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
85%
Out of stock, average day
15.6%
Average rank
#205in Crates, Houses & Pens
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
74per listing
Listings tracked
27

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dog Closet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

45%

Top 20: 93%

Open market

20%

  • Brand 122%
  • Brand 217%
  • Brand 317%
  • Brand 411%
  • Brand 58%
  • Brand 64%

Demand

Dog Closet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Dog Closet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog closet81K/yr
  • dog closet for small dogs15K/yr
  • dog dresser11K/yr
  • dog wardrobe13K/yr
  • pet closet11K/yr
  • dog clothes rack10K/yr
  • dog clothes closet12K/yr
  • dog wardrobe closet12K/yr
  • dog clothes storage10K/yr
  • dog clothes organizer8K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Closet

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
28%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Too small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Closet questions

Answered from the same tracked data.