Dog Christmas Sweater

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

0.4%

Market size, estimated

$102Ka year

Peak month

December581.5× the quietest month

Top search term

dog christmas outfit640K searches a year

Listings sell for $13.10 on average, from $5.65 to $31.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $13.10 that is $1K to $3K a year per listing.

Average price

$13.10under the $15 to $100 sweet spot

Price range

$5.65–$31.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

9.3%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #749 within Apparel & Accessories. It carries 915 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#749in Apparel & Accessories

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

915per listing

Listings tracked

46

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months