Dog Christmas Gifts

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

4.1%

Market size, estimated

$1.5Ma year

Peak month

December65.3× the quietest month

Top search term

dog gifts597K searches a year

Listings sell for $14.41 on average, from $3.87 to $55.45. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 750 to 1,000 of them. At $14.41 that is $11K to $14K a year per listing.

Average price

$14.41under the $15 to $100 sweet spot

Price range

$3.87–$55.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$14K

Returns

1.1%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #353 within Toys. It carries 12,923 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

4.7%

Average rank

#353in Toys

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

12,923per listing

Listings tracked

61

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months