Dog Chocolate

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

732K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

17.2%

Market size, estimated

$1.3Ma year

Top search term

dog cookies229K searches a year

Listings sell for $10.48 on average, from $3.69 to $20.92. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $10.48 that is $31K to $42K a year per listing.

Average price

$10.48under the $15 to $100 sweet spot

Price range

$3.69–$20.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$31K–$42K

Returns

0.0%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #275 within Treats. It carries 5,645 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#275in Treats

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

5,645per listing

Listings tracked

33

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

80 months