Dog Chain

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

1.5%

Market size, estimated

$352Ka year

Peak month

October1.3× the quietest month

Top search term

dog chain270K searches a year

Listings sell for $19.41 on average, from $3.51 to $126.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $19.41 that is $2K to $5K a year per listing.

Average price

$19.41inside the $15 to $100 sweet spot

Price range

$3.51–$126.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #472 within Collars, Harnesses & Leashes. It carries 2,105 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#472in Collars, Harnesses & Leashes

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

2,105per listing

Listings tracked

72

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months