Dog Calming Spray
MaybeThe products selling today average only 3.9★. But the top 5 brands take 97% of clicks, so Dog Calming Spray is a Maybe.
- Flapen Score
- 58 / 100Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 5158
- Market size
- $874K/yr379K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 22 sellers
Flapen Score
Dog Calming Spray against its category
The dotted line is the Pet Supplies average. Past it, Dog Calming Spray is stronger. Inside it, weaker.
Market
The Dog Calming Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Calming Spray 379K times last year and spent an estimated $874K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $874K a year.
- Searches, last 12 months
- 379K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $874Ka year
- Peak month
- July2.2× the quietest month
- Top search term
- adaptil calming diffuser for dogs79K searches a year
02 · Price
A sale here is worth $24.94.
Listings sell for $24.94 on average, from $14.13 to $42.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $24.94 that is $75K to $100K a year per listing.
- Average price
- $24.94inside the $15 to $100 sweet spot
- Price range
- $14.13–$42.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $75K–$100K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Health Supplies. It carries 4,827 reviews at 3.85 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Health Supplies
- Average rating
- 3.85 starsAmazon United States average 4.42 stars
- Average reviews
- 4,827per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dog Calming Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ThunderEase Dog Calming Pheromone Spray | Powered by ADAPTIL | Reduce Anxiety During Travel Vet Visits and Boarding
- Price
- $22.95
- Rating
- 4.0/5
- Reviews
- 3,472
- Age
- 9y ago

ThunderEase Dog Calming Pheromone Diffuser Kit | Powered by ADAPTIL | Vet Recommended to Relieve Separation Anxiety Stress Barking & Chewing and Fear of Fireworks & Thunderstorms (30 Day Supply)
- Price
- $24.16
- Rating
- 3.5/5
- Reviews
- 5,423
- Age
- 9y ago

ThunderEase Dog Calming Pheromone Diffuser Kit | Powered by ADAPTIL | Vet Recommended to Relieve Separation Anxiety Stress Barking and Chewing and the Fear of Fireworks and Thunderstorms (60 Day Sup
- Price
- $33.63
- Rating
- 3.5/5
- Reviews
- 5,423
- Age
- 9y ago

ThunderEase Dog Calming Pheromone Diffuser Refill | Powered by ADAPTIL | Vet Recommended to Relieve Separation Anxiety Stress Barking and Chewing and The Fear of Fireworks and Thunderstorms (60 Day
- Price
- $42.37
- Rating
- 4.2/5
- Reviews
- 2,824
- Age
- 9y ago

ThunderEase Calming Anti Anxiety Pheromone Collar for Dogs (Large)
- Price
- $19.37
- Rating
- 3.4/5
- Reviews
- 2,717
- Age
- 9y ago
Trending
estimated 90-day click momentum
Dog Calming Pheromone Spray for Anxiety Relief Helps Reduce Barking & Stress Calming Support for Travel Fireworks Thunderstorms Vet Visits & Separation Anxiety 6.8 oz
- Price
- $20.67
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2mo ago

LKBHGF 120 Day Supply(Tasteless) Dog Calming
- Price
- $26.91
- Rating
- 3.2/5
- Reviews
- 36
- Age
- 3mo ago

Purina Pro Plan Veterinary Supplements Calming Care Dog Supplements - Supports Dogs with Everyday Stress Anxious Behaviors and Separation Anxiety - 30 ct. Box
- Price
- $31.22
- Rating
- 4.2/5
- Reviews
- 3,225
- Age
- 3y ago

Bodhi Dog Calming Spray for Dogs & Cats - Natural Dog Anxiety Relief for Travel Fireworks & Vet - Cat Calming Spray & Detangler with Lavender - Made in USA (8 oz)
- Price
- $17.45
- Rating
- 4.4/5
- Reviews
- 28,566
- Age
- 6y ago

ThunderEase Dog Calming Pheromone Spray | Powered by ADAPTIL | Reduce Anxiety During Travel Vet Visits and Boarding
- Price
- $22.95
- Rating
- 4.0/5
- Reviews
- 3,472
- Age
- 9y ago
Newest
by launch date
Dog Calming Pheromone Spray for Anxiety Relief Helps Reduce Barking & Stress Calming Support for Travel Fireworks Thunderstorms Vet Visits & Separation Anxiety 6.8 oz
- Price
- $20.67
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2mo ago

LKBHGF 120 Day Supply(Tasteless) Dog Calming
- Price
- $26.91
- Rating
- 3.2/5
- Reviews
- 36
- Age
- 3mo ago

TheraPetMD 60-Day Dog Calming Diffuser Kit - Dog Pheromone Diffuser for Stress Destructive Behavior Pee Accidents Separation Anxiety Barking Aggression & Chewing - 60-Day Refills Included
- Price
- $32.91
- Rating
- 3.5/5
- Reviews
- 4,665
- Age
- 1y ago

Purina Pro Plan Veterinary Supplements Calming Care Dog Supplements - Supports Dogs with Everyday Stress Anxious Behaviors and Separation Anxiety - 30 ct. Box
- Price
- $31.22
- Rating
- 4.2/5
- Reviews
- 3,225
- Age
- 3y ago

Bodhi Dog Calming Spray for Dogs & Cats - Natural Dog Anxiety Relief for Travel Fireworks & Vet - Cat Calming Spray & Detangler with Lavender - Made in USA (8 oz)
- Price
- $17.45
- Rating
- 4.4/5
- Reviews
- 28,566
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
22
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
1%
- ThunderEase84%
- Bodhi Dog6%
- NaturVet3%
- TheraPetMD3%
- Pro Plan Veterinary Diets2%
- YEDUMO2%
- Open — no brand owns it (1 brand, 1%)
Demand
Dog Calming Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.2×
Search terms
Top Dog Calming Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- adaptil calming diffuser for dogs79K/yr
- adaptil76K/yr
- adaptil for dogs35K/yr
- calming spray for dogs30K/yr
- dog calming spray31K/yr
- thunderease16K/yr
- thunderease calming diffuser18K/yr
- thunder ease diffuser for dogs11K/yr
- thunder ease9K/yr
- dog pheromone spray11K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Calming Spray
We read the reviews and the return reasons for every product selling here.
“Didnt work very well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Calming Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









