Dog Calming Pillow

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

2.0%

Market size, estimated

$15Ka year

Peak month

December2.3× the quietest month

Top search term

dog calming pillow24K searches a year

Listings sell for $13.55 on average, from $6.23 to $25.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $13.55 that is $0 to $1K a year per listing.

Average price

$13.55under the $15 to $100 sweet spot

Price range

$6.23–$25.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #49 within Beds & Furniture. It carries 2,375 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#49in Beds & Furniture

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

2,375per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months