Dog Cake Mix
FailThe top 5 brands take 97% of clicks, so Dog Cake Mix is a Fail.
- Flapen Score
- 44 / 100Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 5144
- Market size
- $204K/yr183K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 10 sellers
Flapen Score
Dog Cake Mix against its category
The dotted line is the Pet Supplies average. Past it, Dog Cake Mix is stronger. Inside it, weaker.
Market
The Dog Cake Mix market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Cake Mix 183K times last year and spent an estimated $204K. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $204Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- dog cake mix89K searches a year
02 · Price
A sale here is worth $12.51.
Listings sell for $12.51 on average, from $4.98 to $25.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $12.51 that is $13K to $16K a year per listing.
- Average price
- $12.51under the $15 to $100 sweet spot
- Price range
- $4.98–$25.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $13K–$16K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #766 within Treats. It carries 2,366 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #766in Treats
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,366per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dog Cake Mix products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puppy Cake Peanut Butter Dog Birthday Cake Mix with Icing - Wheat-Free Easy to Bake/Microwave - Natural Ingredients - Made in the USA
- Price
- $9.92
- Rating
- 4.5/5
- Reviews
- 9,380
- Age
- 14y ago

Three Dog Bakery Ultimate Celebration Dog Birthday Cake Mix - DIY Cake Kit with Frosting - Vanilla Flavor - 11 oz Box
- Price
- $8.05
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 2y ago

Puppy Cake Wheat-Free Cake Mix with Icing for Dogs (Birthday Cake with Pupfetti Sprinkles)
- Price
- $9.95
- Rating
- 4.4/5
- Reviews
- 1,127
- Age
- 14y ago

Puppy Cake Dog Birthday Cake Kit Complete Cake and Icing Mix Candle and Silicone Pan - Birthday Cake Flavor w/Sprinkles Bake or Microwave Perfect for Celebrating Your Dogs Day Made in USA
- Price
- $15.03
- Rating
- 4.6/5
- Reviews
- 1,829
- Age
- 5y ago

The Bear & The Rat Dog Birthday Cake Mix for Dogs Peanut Butter Flavor Makes Dog Birthday Cake & Cupcakes Gluten-Free Dog Treat Baking Mix Made in USA 7.5 oz
- Price
- $10.40
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago
Trending
estimated 90-day click momentum
The Honest Kitchen Human Grade Birthday Cake Mix for Dogs - Chicken & Blueberry 7.5 oz Pouch
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 3mo ago

Wufers Dog Birthday Cake Giant Shareable Happy Barkday Decorated Dog Treat Baked 8-Piece Cookie Cake for Dogs Made in North America (Pink - Birthday Cake)
- Price
- $19.99
- Rating
- 4.4/5
- Reviews
- 1,584
- Age
- 4mo ago

Wufers Dog Birthday Cake Giant Shareable Happy Barkday Decorated Dog Treat Baked 8-Piece Cookie Cake for Dogs Made in North America (Blue - Birthday Cake)
- Price
- $19.93
- Rating
- 4.4/5
- Reviews
- 1,584
- Age
- 4mo ago

The Bear & The Rat Dog Birthday Cake Mix for Dogs Peanut Butter Flavor Makes Dog Birthday Cake & Cupcakes Gluten-Free Dog Treat Baking Mix Made in USA 7.5 oz
- Price
- $10.40
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago

Puppy Cake Wheat-Free Cake Mix with Icing for Dogs (Birthday Cake with Pupfetti Sprinkles)
- Price
- $9.95
- Rating
- 4.4/5
- Reviews
- 1,127
- Age
- 14y ago
Newest
by launch date
The Honest Kitchen Human Grade Birthday Cake Mix for Dogs - Chicken & Blueberry 7.5 oz Pouch
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 3mo ago

Wufers Dog Birthday Cake Giant Shareable Happy Barkday Decorated Dog Treat Baked 8-Piece Cookie Cake for Dogs Made in North America (Pink - Birthday Cake)
- Price
- $19.99
- Rating
- 4.4/5
- Reviews
- 1,584
- Age
- 4mo ago

Wufers Dog Birthday Cake Giant Shareable Happy Barkday Decorated Dog Treat Baked 8-Piece Cookie Cake for Dogs Made in North America (Blue - Birthday Cake)
- Price
- $19.93
- Rating
- 4.4/5
- Reviews
- 1,584
- Age
- 4mo ago

Three Dog Bakery Ultimate Celebration Cake Bites for Dogs - 12 oz Bag
- Price
- $4.98
- Rating
- 4.5/5
- Reviews
- 1,536
- Age
- 1y ago

Puppy Cake Dog Birthday Cake Kit Cake Mix Icing Mix Candle and Swirl Tri Color Silicone Pan Peanut Butter Flavor Bake or Microwave Perfect for Celebrating Your Dogs Special Day Made in USA
- Price
- $15.02
- Rating
- 4.6/5
- Reviews
- 1,829
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
10
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Puppy Cake58%
- Three Dog Bakery24%
- The Bear And The Rat6%
- WÜFERS5%
- The Honest Kitchen4%
- PetCakes3%
- Open — no brand owns it (0%)
Demand
Dog Cake Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Dog Cake Mix search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog cake mix89K/yr
- dog cake mix for birthday43K/yr
- dog birthday cake mix28K/yr
- cake mix for dogs12K/yr
- puppy cake mix4K/yr
- dog birthday cake kit4K/yr
- doggie birthday cake kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Cake Mix
We read the reviews and the return reasons for every product selling here.
“Not Soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Cake Mix questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









