dog bunny ears
Skip itSoft demand (-92.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Price range
Good$6.31–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,521.56avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 56K searches
Growth
Bad-92.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dog bunny ears is a $12K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
dog bunny ears market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $31K–$42K
- units × avg price
- Launch success
- 0%
- 0 of 11 new (360d)
- Conversion rate
- 2.1%
- Avg BSR
- #1,506
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 4.8%
- Avg brand age
- 36 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
29
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
40%
Top 20: 81%
Open market
38%
- BoomBone28%
- XIMISHOP10%
- JOTFA8%
- ANIAC6%
- Ankelesz5%
- JAAQUCD5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -92.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 122.7×
Top dog bunny ears search terms
- bunny ears for dogs22K/yr
- dog bunny ears23K/yr
- easter bunny ears for dogs5K/yr
- dog easter bunny ears4K/yr
- dog easter ears3K/yr
Top dog bunny ears products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XIMISHOP Cute Costume Bunny Rabbit Hat with Ears for Cats & Small Dogs Party Costume Easter Pet Accessory Headwear
XIMISHOP$6.314.5★629 rev
JOTFA Easter Dog Bandana Bunny Costumes Easter Bunny Dog Headband Dog Easter Outfits Bandanas for Small Medium Large Dogs (Light Blue Snuggle Bunny)
JOTFA$13.204.4★61 rev
Dog Bunny Costume Set Pet Rabbit Ears Headband Tail and Cat Bowtie Collar
BoomBone$8.064.3★239 rev
BoomBone Dog Bunny Ears and Easter Puppy Toy Kit Doggie Easter Costume
BoomBone$10.024.4★97 rev
Bunny Ears Headband for Dogs and Easter Dog Bandana
BoomBone$10.294.5★68 rev
Newest
by launch date
Liusinghon Dog Bunny Ears Headband Rabbit Ear Headwear for Easter& Halloween Pet Costume Adjustable Cat Dog Hat for Small Medium Large Dogs (Small)
Liusinghon$9.962 rev
Janinka Easter Bunny Ears Headband Set for Owner and DogMatching Plush Bunny Ears with Carrot for Humans & Pets Easter Party Headwear for Easters Photos Costume Fun Pet Cosplay Fun
Janinka$7.934 rev
JAAQUCD Dog Easter Costume Pet Bunny Ears Headband and Egg Bandanas Set Puppy Easter Outfit Dog Rabbit Accessories Clothes for Small Medium Large Dog (Pink Large)
JAAQUCD$9.471 rev
JAAQUCD Dog Easter Costume Pet Bunny Ears Headband and Egg Bandanas Set Puppy Easter Outfit Dog Rabbit Accessories Clothes for Small Medium Large Dog (Blue Small)
JAAQUCD$9.291 rev
JAAQUCD Dog Easter Costume Pet Bunny Ears Headband and Egg Bandanas Set Puppy Easter Outfit Dog Rabbit Accessories Clothes for Small Medium Large Dog (Blue Medium)
JAAQUCD$9.581 rev
Trending
90-day click momentum
Lamb Ears for Dogs - High Protein Low Fat Chew Treats | Gluten Free Soya Free Lambs Ear Snack | 100% Natural with Fur Healthy Chews for Canines | Long Lasting Dental Support | Grain Free | 9 count
Baffs Naturals$14.124.2★
Rabbit Ears with Fur Dog Treats (10 pcs)| All-Natural Hypoallergenic Dehydrated Chews | Supports Dental Hygiene & Digestion | Ideal for Small Medium & Large Dogs
PEPPY DOG$10.434.6★
Liusinghon Dog Bunny Ears Headband Rabbit Ear Headwear for Easter& Halloween Pet Costume Adjustable Cat Dog Hat for Small Medium Large Dogs (Small)
Liusinghon$9.965.0★
JAAQUCD Dog Easter Costume Pet Bunny Ears Headband and Egg Bandanas Set Puppy Easter Outfit Dog Rabbit Accessories Clothes for Small Medium Large Dog (Blue Medium)
JAAQUCD$9.585.0★
Dog Bunny Ears Cute Easter Pink Rabbit Hat & Bow Tie Hallooween Christmas Holiday Outfits for Cats Dogs (Large)
Ankelesz$7.345.0★
What buyers say about dog bunny ears
What buyers praise and complain about, mined from review topics.What buyers love
“My dog loves it”
“Very interactive”
“well made”
“Decent size”
“Good treat”
“Worth every penny”
“good as long as they chew”
“thought it would be a cute welcome home gift”
“hasnt torn it apart”
“Really cute and soft”
What buyers complain about
“Didnt last a week”
“This definitely wouldnt fit a dog”
“Dont smell like roses”
“Cheap”
“its a waste of money”
“Cat was unable to chew through them”
“Caused diarrhea”
“Doesn't even seem stitched”
“Toy is not strong”
“my dogs will not eat them because they are thick”
Top return reasons
Common questions
- Is dog bunny ears profitable to sell on Amazon United States?
- The niche generates $12K/yr across 36 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -92.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the dog bunny ears niche?
- 26 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in dog bunny ears?
- Top complaints mined from reviews: Durability, Size-Overall, Smell. The return rate is 1.5%.
- When does demand for dog bunny ears peak?
- Demand peaks in Mar–Apr; the busiest month runs 122.7× the quietest.
- What does it cost to enter the dog bunny ears niche?
- Listings span $6.31–$26.57; the average listing price is $10.38 (sweet spot $15–$100). The average incumbent carries 1,522 reviews — the moat a new listing must climb.