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Dog Breath Water Additive

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -14.1% this quarter, so Dog Breath Water Additive is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$1.3M/yr626K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
70%top-5 click share · 8 brands · 35 sellers

Flapen Score

Dog Breath Water Additive against its category

The dotted line is the Pet Supplies average. Past it, Dog Breath Water Additive is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Breath Water Additive market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Breath Water Additive 626K times last year and spent an estimated $1.3M. The top 5 brands take 90% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
626K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
12.9%
Market size, estimated
$1.3Ma year
Peak month
July1.3× the quietest month
Top search term
tropiclean fresh breath water additive36K searches a year

02 · Price

A sale here is worth $15.97.

Listings sell for $15.97 on average, from $5.91 to $32.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $15.97 that is $80K to $96K a year per listing.

Average price
$15.97inside the $15 to $100 sweet spot
Price range
$5.91–$32.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$80K–$96K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #25 within Health Supplies. It carries 14,630 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#25in Health Supplies
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
14,630per listing
Listings tracked
17

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dog Breath Water Additive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

35

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • Brand 125%
  • Brand 225%
  • Brand 321%
  • Brand 414%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Dog Breath Water Additive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dog Breath Water Additive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tropiclean fresh breath water additive36K/yr
  • dog mouthwash81K/yr
  • dog water additive for dental care67K/yr
  • dog breath water additive63K/yr
  • water additive for dogs teeth66K/yr
  • dog dental water additive55K/yr
  • pawfy dental wash for dogs32K/yr
  • dental water additive for dogs teeth30K/yr
  • dental fresh for dogs29K/yr
  • dog water additive22K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Breath Water Additive

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Breathability”
21%of negative reviews mention “Breathability”
0.5%of orders come back
“For bad breathe”
A buyer, on “Breathability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Breath Water Additive questions

Answered from the same tracked data.