Dog Breath Mints
FailThe top 5 brands take 93% of clicks, so Dog Breath Mints is a Fail.
- Flapen Score
- 40 / 100Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 5140
- Market size
- $132K/yr122K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 50 sellers
Flapen Score
Dog Breath Mints against its category
The dotted line is the Pet Supplies average. Past it, Dog Breath Mints is stronger. Inside it, weaker.
Market
The Dog Breath Mints market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Breath Mints 122K times last year and spent an estimated $132K. The top 5 brands take 93% of clicks. Demand peaks in May–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $132Ka year
- Peak month
- November3.5× the quietest month
- Top search term
- dog breath mints45K searches a year
02 · Price
A sale here is worth $10.13.
Listings sell for $10.13 on average, from $4.72 to $18.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $10.13 that is $5K to $8K a year per listing.
- Average price
- $10.13under the $15 to $100 sweet spot
- Price range
- $4.72–$18.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #301 within Health Supplies. It carries 18,370 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #301in Health Supplies
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 18,370per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Dog Breath Mints products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
50
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- Brand 163%
- Brand 212%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 62%
- Open — no brand owns it (3 brands, 5%)
Demand
Dog Breath Mints search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov · busiest ÷ quietest = 3.5×
Search terms
Top Dog Breath Mints search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog breath mints45K/yr
- breath mints for dogs28K/yr
- puppy breath freshener treats17K/yr
- minties fresh bites for dogs5K/yr
- puppy breath5K/yr
- minties fresh bites4K/yr
- doggy breath mints4K/yr
- doggie breath mints4K/yr
- breath mints for dogs bad breath3K/yr
- breath mint for dogs3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Breath Mints
We read the reviews and the return reasons for every product selling here.
“Vomiting and diarrhea”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Breath Mints questions
Answered from the same tracked data.









