Dog Bone Toy

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

9.8%

Market size, estimated

$2.2Ma year

Peak month

December2.5× the quietest month

Top search term

nylabones for dogs762K searches a year

Listings sell for $12.96 on average, from $3.86 to $35.50. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $12.96 that is $32K to $39K a year per listing.

Average price

$12.96under the $15 to $100 sweet spot

Price range

$3.86–$35.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

2,500–3,000

Revenue per listing a year

$32K–$39K

Returns

0.6%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #71 within Toys. It carries 17,006 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#71in Toys

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

17,006per listing

Listings tracked

44

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

57 months