Dog Blanket

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

4.0%

Market size, estimated

$2.2Ma year

Peak month

December2.5× the quietest month

Top search term

dog blanket1.3M searches a year

Listings sell for $13.39 on average, from $5.73 to $34.66. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $13.39 that is $40K to $54K a year per listing.

Average price

$13.39under the $15 to $100 sweet spot

Price range

$5.73–$34.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$40K–$54K

Returns

2.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #28 within Beds & Furniture. It carries 5,111 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#28in Beds & Furniture

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

5,111per listing

Listings tracked

52

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

36 months