dog biscuits for medium dogs
Worth a lookShows low returns (0.0%), but a deep review moat (23,859 avg reviews) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Market size
Good$645K$645K/yr · 360K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.31–$25.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.64avg listing price — sweet spot $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad23,858.68avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dog biscuits for medium dogs is a $645K/yr Amazon United States market (360K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
dog biscuits for medium dogs market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- $532K–$638K
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 16.8%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
110
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
5%
- Milk-Bone47%
- Amazon Basics20%
- Blue Buffalo13%
- Old Mother Hubbard9%
- Blue Dog Bakery3%
- CRAFTED BY HUMANS LOVED BY DOGS2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.2×
Top dog biscuits for medium dogs search terms
- dog biscuits246K/yr
- dog biscuits for large dogs48K/yr
- dog treats organic24K/yr
- dog biscuit12K/yr
- natural dog treats for large dogs10K/yr
- large dog treat10K/yr
- pitbull treats4K/yr
- german shepherd treats4K/yr
- organic dog treats large breed1K/yr
Top dog biscuits for medium dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Crunchy Dog Biscuits Gravy Basted Flavor Dog Treats 5 lb. Box
Amazon Basics$8.394.5★676 rev
Milk-Bone Crunchy Medium Dog Treats 10 Lb. Box Original Beef Flavor
Milk-Bone$14.384.8★81,293 rev
Milk-Bone Crunchy Large Dog Treats 10 Lb. Box Original Beef Flavor
Milk-Bone$14.104.8★81,293 rev
Milk-Bone Flavor Snacks Small Dog Biscuits Flavored Crunchy Dog Treats 24 Oz. Box
Milk-Bone$3.414.8★48,692 rev
Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Large Size 6 lb Box
Old Mother Hubbard$16.624.5★6,284 rev
Newest
by launch dateAmazon Basics Crunchy Dog Biscuits Gravy Basted Flavor Dog Treats 5 lb. Box
Amazon Basics$8.39676 rev
Amazon Basics Crunchy Dog Biscuits Multi Flavor Dog Treats 5 lb. Box
Amazon Basics$8.36827 rev
Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box
Amazon Basics$8.391,374 rev
Blue Dog Bakery More Crunch Assorted Flavors Dog Biscuits Healthy Treats All Natural Bacon Chicken Cheese Peanut Butter 5 lb (Pack of 1)
Blue Dog Bakery$20.029,634 rev
Jinx Oven-Baked Salmon Bone Broth Biscuit Dog Treats - Crunchy All Natural Superfood-Rich with High-Protein Salmon Dog Biscuits for Puppies Adults & Seniors - 16oz
Jinx$4.89387 rev
Trending
90-day click momentum
Milk-Bone Flavor Snacks Large Dog Biscuits Flavored Crunchy Dog Treats 24 Oz. Box
Milk-Bone$3.314.8★
Jinx Oven-Baked Salmon Bone Broth Biscuit Dog Treats - Crunchy All Natural Superfood-Rich with High-Protein Salmon Dog Biscuits for Puppies Adults & Seniors - 16oz
Jinx$4.894.7★
Blue Dog Bakery More Crunch Assorted Flavors Dog Biscuits Healthy Treats All Natural Bacon Chicken Cheese Peanut Butter 5 lb (Pack of 1)
Blue Dog Bakery$20.024.6★
Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Mini Size 6 lb Box
Old Mother Hubbard$16.454.8★
Portland Pet Food Company Pumpkin Dog Treats Healthy Biscuits for Small Medium & Large Dogs - Grain-Free Human-Grade All Natural Cookies Snacks & Training Treats - Made in The USA - 3 Pack (5 oz)
CRAFTED BY HUMANS LOVED BY DOGS$25.684.6★
What buyers say about dog biscuits for medium dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Dog happy”
“Great Deal”
“apparently taste amazing”
“Good size”
“Decent quality”
“natural flavors”
“Very mild scent”
“HEALTHY INGREDIENTS”
“perfect chew treat”
“Just as described”
What buyers complain about
“Small size”
“Bad smell”
“Diarrhea”
“very hard and dry”
“Poor quality control”
“too expensive”
“They both have allergies”
“No real PB taste”
“Too hard to chew”
“Old and Stale”
Top return reasons
Common questions
- Is dog biscuits for medium dogs profitable to sell on Amazon United States?
- The niche generates $645K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dog biscuits for medium dogs niche?
- 10 brands and 110 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in dog biscuits for medium dogs?
- Top complaints mined from reviews: Size-Overall, Smell, Indigestion. The return rate is 0.0%.
- When does demand for dog biscuits for medium dogs peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the dog biscuits for medium dogs niche?
- Listings span $3.31–$25.68; the average listing price is $10.64 (sweet spot $15–$100). The average incumbent carries 23,859 reviews — the moat a new listing must climb.