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Dog Biscuits for Medium Dogs

Maybe

An estimated 0.0% of orders come back. But the average product has 23,859 reviews to catch up to, so Dog Biscuits for Medium Dogs is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$645K/yr360K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
50%top-5 click share · 10 brands · 110 sellers

Flapen Score

Dog Biscuits for Medium Dogs against its category

The dotted line is the Pet Supplies average. Past it, Dog Biscuits for Medium Dogs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Biscuits for Medium Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Biscuits for Medium Dogs 360K times last year and spent an estimated $645K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $645K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
16.8%
Market size, estimated
$645Ka year
Peak month
September4.2× the quietest month
Top search term
dog biscuits246K searches a year

02 · Price

A sale here is worth $10.64.

Listings sell for $10.64 on average, from $3.31 to $25.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $10.64 that is $13K to $16K a year per listing.

Average price
$10.64under the $15 to $100 sweet spot
Price range
$3.31–$25.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$13K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Treats. It carries 23,859 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Treats
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
23,859per listing
Listings tracked
31

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
90 months

Products

Top Dog Biscuits for Medium Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

$0$26K$52K$77K$103K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

110

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 89%

Open market

5%

  • Milk-Bone47%
  • Amazon Basics20%
  • Blue Buffalo13%
  • Old Mother Hubbard9%
  • Blue Dog Bakery3%
  • CRAFTED BY HUMANS LOVED BY DOGS2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Dog Biscuits for Medium Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Dog Biscuits for Medium Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog biscuits246K/yr
  • dog biscuits for large dogs48K/yr
  • dog treats organic24K/yr
  • dog biscuit12K/yr
  • natural dog treats for large dogs10K/yr
  • large dog treat10K/yr
  • pitbull treats4K/yr
  • german shepherd treats4K/yr
  • organic dog treats large breed1K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Biscuits for Medium Dogs

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Small size”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Biscuits for Medium Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data