Dog Birthday Girl

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

334K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

3.6%

Market size, estimated

$142Ka year

Peak month

October1.7× the quietest month

Top search term

girl dog birthday47K searches a year

Listings sell for $11.86 on average, from $4.82 to $24.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $11.86 that is $1K to $3K a year per listing.

Average price

$11.86under the $15 to $100 sweet spot

Price range

$4.82–$24.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #232 within Apparel & Accessories. It carries 2,940 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#232in Apparel & Accessories

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,940per listing

Listings tracked

96

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months