Dog Birthday

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

6.5%

Market size, estimated

$3.0Ma year

Peak month

April1.8× the quietest month

Top search term

dog birthday1.2M searches a year

Listings sell for $11.70 on average, from $3.71 to $25.01. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $11.70 that is $35K to $47K a year per listing.

Average price

$11.70under the $15 to $100 sweet spot

Price range

$3.71–$25.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

$35K–$47K

Returns

1.0%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #295 within Apparel & Accessories. It carries 6,031 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#295in Apparel & Accessories

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,031per listing

Listings tracked

60

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months