Dog Bed
PassDog Bed scores 65 out of 100, a Pass. Shoppers spend an estimated $24.8M a year here, demand is soft, at -5.9% this quarter, and an estimated 2.2% of orders come back.
- Flapen Score
- 65 / 100Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 5165
- Market size
- $24.8M/yr30.1M searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 29%top-5 click share · 38 brands · 60 sellers
Flapen Score
Dog Bed against its category
The dotted line is the Pet Supplies average. Past it, Dog Bed is stronger. Inside it, weaker.
Market
The Dog Bed market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Bed 30.1M times last year and spent an estimated $24.8M. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 30.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.8M a year.
- Searches, last 12 months
- 30.1M
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $24.8Ma year
- Peak month
- December1.8× the quietest month
- Top search term
- dog bed12.2M searches a year
02 · Price
A sale here is worth $26.94.
Listings sell for $26.94 on average, from $7.80 to $51.93. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At $26.94 that is $404K to $539K a year per listing.
- Average price
- $26.94inside the $15 to $100 sweet spot
- Price range
- $7.80–$51.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $404K–$539K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #33 within Beds & Furniture. It carries 8,828 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #33in Beds & Furniture
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 8,828per listing
- Listings tracked
- 68
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Dog Bed products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EHEYCIGA Orthopedic Dog Beds for Extra Large Dogs 44x32Inch Waterproof Memory Foam XL Pet Bed with Sides Non-Slip and Egg-Crate Foam Big Dog Couch Bed with Washable Removable Cover Grey
- Price
- $39.77
- Rating
- 4.5/5
- Reviews
- 21,655
- Age
- 3y ago
KSIIA Washable Dog Bed Deluxe Plush Dog Crate Beds Comfy Kennel Pad Anti-Slip Pet Sleeping Mat for Large Jumbo Medium Small Dogs Breeds 35 x 23 Gray
- Price
- $19.51
- Rating
- 4.6/5
- Reviews
- 32,800
- Age
- 4y ago
Bedsure Orthopedic Dog Beds Large Sized Dog - Washable Large Dog Cat Bed Waterproof Comfort Dogs Couch Sofa with Washable Removable Cover Pet Bed with Nonskid Bottom Grey 35
- Price
- $38.20
- Rating
- 4.6/5
- Reviews
- 35,491
- Age
- 6y ago
BFPETHOME Orthopedic Washable Dog Beds Large Sized Senior Dog for Comfy Sleeping with Removable Cover Waterproof Big Soft Pet Couch Bed for Dogs Relax
- Price
- $31.89
- Rating
- 4.4/5
- Reviews
- 9,183
- Age
- 4y ago
BFPETHOME Orthopedic Dog Beds for Large Dogs-Waterproof Sofa Dog Bed with Removable Washable Cover Big Pet Bed with Waterproof Lining and Nonskid Bottom Pet Bed for Large Dogs
- Price
- $31.64
- Rating
- 4.4/5
- Reviews
- 4,996
- Age
- 3y ago
Trending
estimated 90-day click momentum
OhGeni Orthopedic Waterproof Dog Bed for Extra Large Dogs Machine-Washable Removable Cover in Easy-Clean Fabric Reversible Memory Foam & Easy-Carry Handle Suitable for Crate 41 inch (Gray)
- Price
- $25.34
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 8mo ago
Patas Lague Orthopedic Dog Bed Large Sized Dog 36X24 Waterproof L Bolster Medium Pet Sofa Beds with Removable Washable Cover Soft Pet Couch Crate Mat with Nonskid Bottom Black
- Price
- $23.47
- Rating
- 4.3/5
- Reviews
- 1,075
- Age
- 2y ago
Spotted Play Orthopedic Dog Bed with Sides - Dog Sofa Beds for Medium Dogs Supportive Foam Pet Couch Bed with Washable Removable Cover Waterproof Lining and Non-Slip Bottom Grey - M
- Price
- $23.88
- Rating
- 4.6/5
- Reviews
- 1,427
- Age
- 1y ago
Comfort Expression Orthopedic Dog Bed for Extra Large Dogs with Bolster
- Price
- $41.49
- Rating
- 4.5/5
- Reviews
- 11,175
- Age
- 4y ago
JOLLYVOGUE Small Dog Bed Calming Dog Beds for Small Dogs & Indoor Cats - 20 Inches Donut Washable Cat Bed for Kittens & Puppies Round Fluffy Plush Faux Fur Pet Beds(Smoke Grey)
- Price
- $11.66
- Rating
- 4.5/5
- Reviews
- 3,877
- Age
- 2y ago
Newest
by launch dateOhGeni Orthopedic Waterproof Dog Bed for Extra Large Dogs Machine-Washable Removable Cover in Easy-Clean Fabric Reversible Memory Foam & Easy-Carry Handle Suitable for Crate 41 inch (Gray)
- Price
- $25.34
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 8mo ago
PetJett Calming Dog Bed Medium Size Dog - 30 Donut Bed Washable Dog Bed Anti-Slip & Super Soft Fluffy Plush Round Dog Bed Anti-Anxiety Premium Comfort Pet Bed Fits Dogs Upto 45 lbs - Dark Grey
- Price
- $33.42
- Rating
- 4.5/5
- Reviews
- 1,572
- Age
- 1y ago
Spotted Play Orthopedic Dog Bed with Sides - Dog Sofa Beds for Medium Dogs Supportive Foam Pet Couch Bed with Washable Removable Cover Waterproof Lining and Non-Slip Bottom Grey - M
- Price
- $23.88
- Rating
- 4.6/5
- Reviews
- 1,427
- Age
- 1y ago
JOLLYVOGUE Small Dog Bed Calming Dog Beds for Small Dogs & Indoor Cats - 20 Inches Donut Washable Cat Bed for Kittens & Puppies Round Fluffy Plush Faux Fur Pet Beds(Smoke Grey)
- Price
- $11.66
- Rating
- 4.5/5
- Reviews
- 3,877
- Age
- 2y ago
Patas Lague Orthopedic Dog Bed Large Sized Dog 36X24 Waterproof L Bolster Medium Pet Sofa Beds with Removable Washable Cover Soft Pet Couch Crate Mat with Nonskid Bottom Black
- Price
- $23.47
- Rating
- 4.3/5
- Reviews
- 1,075
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
38 rising
Sellers
60
Est. top-5 brand share
50%
Top 20: 87%
Est. top-5 click share
29%
Top 20: 61%
Open market
46%
- EHEYCIGA17%
- Bedsure13%
- BFPETHOME8%
- KSIIA8%
- INVENHO5%
- Patas Lague4%
Demand
Dog Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Dog Bed search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog bed12.2M/yr
- dog beds large sized dog3.4M/yr
- dog beds2.1M/yr
- large dog bed2.0M/yr
- dog bed medium size dog1.6M/yr
- small dog bed1.1M/yr
- dog beds for small dogs950K/yr
- dog couch870K/yr
- orthopedic dog bed760K/yr
- xl dog bed715K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Bed
We read the reviews and the return reasons for every product selling here.
“Not true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Bed questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data