Dog Beanie

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -91.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

229K

Growth, 90 days vs prior 90

-91.5%

Conversion, latest week

0.7%

Market size, estimated

$18Ka year

Peak month

December53.3× the quietest month

Top search term

dog beanie64K searches a year

Listings sell for $11.30 on average, from $5.37 to $17.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.30 that is $0 to $1K a year per listing.

Average price

$11.30under the $15 to $100 sweet spot

Price range

$5.37–$17.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

11.1%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #6,397 within Apparel & Accessories. It carries 319 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

95%

Out of stock, average day

11.9%

Average rank

#6,397in Apparel & Accessories

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

319per listing

Listings tracked

43

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months