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Dog Bassinet

Fail

Buyers convert on only 1.1% of searches, so Dog Bassinet is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$131K/yr131K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
44%top-5 click share · 27 brands · 32 sellers

Flapen Score

Dog Bassinet against its category

The dotted line is the Pet Supplies average. Past it, Dog Bassinet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Bassinet market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Bassinet 131K times last year and spent an estimated $131K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.1%
Market size, estimated
$131Ka year
Peak month
January2.3× the quietest month
Top search term
dog bassinet34K searches a year

02 · Price

A sale here is worth $94.53.

Listings sell for $94.53 on average, from $16.22 to $266.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $94.53 that is $0 to $9K a year per listing.

Average price
$94.53inside the $15 to $100 sweet spot
Price range
$16.22–$266.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #596 within Beds & Furniture. It carries 767 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
17.1%
Average rank
#596in Beds & Furniture
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
767per listing
Listings tracked
34

04 · Newcomers

16 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
16Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dog Bassinet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 flat

Sellers

32

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

44%

Top 20: 85%

Open market

42%

  • Brand 115%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Dog Bassinet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Dog Bassinet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog bassinet34K/yr
  • dog crib33K/yr
  • bedside cosleeper for dog6K/yr
  • puppy bassinet7K/yr
  • pet bassinet6K/yr
  • cuna para perros6K/yr
  • bassinet for dogs6K/yr
  • bed extension for pet7K/yr
  • dog bed extender for human bed4K/yr
  • dog bed for human bed5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Bassinet

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Pet Friendly”
12%of negative reviews mention “Durability”
5.8%of orders come back
“Did not last”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Bassinet questions

Answered from the same tracked data.