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Dog Balls

Pass

Dog Balls scores 65 out of 100, a Pass. Shoppers spend an estimated $6.2M a year here, search demand grew +10.1% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 51
Market size
$6.2M/yr4.7M searches / yr
90-day growth
+10.1%search demand this quarter
Competition
41%top-5 click share · 22 brands · 87 sellers

Flapen Score

Dog Balls against its category

The dotted line is the Pet Supplies average. Past it, Dog Balls is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Balls market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Balls 4.7M times last year and spent an estimated $6.2M. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months
4.7M
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
10.3%
Market size, estimated
$6.2Ma year
Peak month
December1.9× the quietest month
Top search term
dog balls953K searches a year

02 · Price

A sale here is worth $12.88.

Listings sell for $12.88 on average, from $3.83 to $24.29. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $12.88 that is $103K to $129K a year per listing.

Average price
$12.88under the $15 to $100 sweet spot
Price range
$3.83–$24.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
8,000–10,000
Revenue per listing a year
$103K–$129K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Toys. It carries 12,896 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Toys
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
12,896per listing
Listings tracked
37

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dog Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

87

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

41%

Top 20: 82%

Open market

25%

  • Brand 150%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Dog Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Dog Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog balls953K/yr
  • chuck it balls612K/yr
  • dog ball538K/yr
  • tennis balls for dogs498K/yr
  • balls for dogs321K/yr
  • squeaky balls for dogs221K/yr
  • dog tennis balls205K/yr
  • kong ball170K/yr
  • dog toy balls184K/yr
  • kong balls for dogs164K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Balls

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Durability”
32%of negative reviews mention “Durability”
0.6%of orders come back
“Break Easily”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Balls questions

Answered from the same tracked data.