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Dog Ball with Handle

Fail

The top 5 brands take 100% of clicks, so Dog Ball with Handle is a Fail.

Flapen Score
43
43 / 100
Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size
$82K/yr68K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
83%top-5 click share · 5 brands · 48 sellers

Flapen Score

Dog Ball with Handle against its category

The dotted line is the Pet Supplies average. Past it, Dog Ball with Handle is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Ball with Handle market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Ball with Handle 68K times last year and spent an estimated $82K. All 5 brands take every click. Demand peaks in Apr–Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
6.9%
Market size, estimated
$82Ka year
Peak month
August5.4× the quietest month
Top search term
kong jumbler ball15K searches a year

02 · Price

A sale here is worth $17.33.

Listings sell for $17.33 on average, from $5.82 to $24.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $17.33 that is $4K to $9K a year per listing.

Average price
$17.33inside the $15 to $100 sweet spot
Price range
$5.82–$24.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Toys. It carries 11,060 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#232in Toys
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
11,060per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dog Ball with Handle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 29%
  • Brand 34%
  • Brand 43%
  • Brand 52%

Demand

Dog Ball with Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul, Aug · busiest ÷ quietest = 5.4×

Search terms

Top Dog Ball with Handle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kong jumbler ball15K/yr
  • dog ball with handle20K/yr
  • kong jumbler16K/yr
  • kong jumbler ball dog toy9K/yr
  • ball with handle dog toy6K/yr
  • jumbler3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Ball with Handle

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
39%of negative reviews mention “Durability”
0.9%of orders come back
“NOT DURABLE”
A buyer, on “Durability”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Ball with Handle questions

Answered from the same tracked data.