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Dog Anxiety Toys

Fail

The average product has 29,852 reviews to catch up to, so Dog Anxiety Toys is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$147K/yr135K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
53%top-5 click share · 15 brands · 97 sellers

Flapen Score

Dog Anxiety Toys against its category

The dotted line is the Pet Supplies average. Past it, Dog Anxiety Toys is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Anxiety Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Anxiety Toys 135K times last year and spent an estimated $147K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
6.4%
Market size, estimated
$147Ka year
Peak month
December7.4× the quietest month
Top search term
dog anxiety toys48K searches a year

02 · Price

A sale here is worth $17.05.

Listings sell for $17.05 on average, from $6.53 to $39.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.05 that is $4K to $9K a year per listing.

Average price
$17.05inside the $15 to $100 sweet spot
Price range
$6.53–$39.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Toys. It carries 29,852 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Toys
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
29,852per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dog Anxiety Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

97

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

19%

  • Brand 156%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Dog Anxiety Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Dog Anxiety Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog anxiety toys48K/yr
  • anxiety toys for dogs30K/yr
  • large kong18K/yr
  • large kongs for dogs15K/yr
  • kong large13K/yr
  • kong for large dogs5K/yr
  • large dog kong4K/yr
  • kongs for large dogs1K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Anxiety Toys

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Fun/Entertainment Experience”
27%of negative reviews mention “Durability”
1.8%of orders come back
“Comes apart”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Anxiety Toys questions

Answered from the same tracked data.