Dog Anxiety Toys
FailThe average product has 29,852 reviews to catch up to, so Dog Anxiety Toys is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $147K/yr135K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 97 sellers
Flapen Score
Dog Anxiety Toys against its category
The dotted line is the Pet Supplies average. Past it, Dog Anxiety Toys is stronger. Inside it, weaker.
Market
The Dog Anxiety Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Anxiety Toys 135K times last year and spent an estimated $147K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $147Ka year
- Peak month
- December7.4× the quietest month
- Top search term
- dog anxiety toys48K searches a year
02 · Price
A sale here is worth $17.05.
Listings sell for $17.05 on average, from $6.53 to $39.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.05 that is $4K to $9K a year per listing.
- Average price
- $17.05inside the $15 to $100 sweet spot
- Price range
- $6.53–$39.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Toys. It carries 29,852 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Toys
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 29,852per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dog Anxiety Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Large Dogs
- Price
- $13.93
- Rating
- 4.6/5
- Reviews
- 92,657
- Age
- 24y ago

KONG Extreme Dog Toy - Fetch & Chew Toy - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time Most Durable Natural Rubber Material - for Power Chewers - for Large Dogs
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 32,742
- Age
- 22y ago

2 Pack Large Kong Classic
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 3,522
- Age
- 10y ago

KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Medium Dogs
- Price
- $11.86
- Rating
- 4.6/5
- Reviews
- 92,657
- Age
- 20y ago

SPOT Soothers Tabbie Lambie Dog Toy - 12in Stuffing-Free Calming Plush with Lavender Scent & Squeaker for Puppies & Small Dogs Separation Anxiety Relief - 1 of 3 Assorted Colors Sent at Random
- Price
- $9.82
- Rating
- 4.3/5
- Reviews
- 255
- Age
- 2y ago
Trending
estimated 90-day click momentum
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Extra Large Dogs
- Price
- $19.85
- Rating
- 4.6/5
- Reviews
- 92,657
- Age
- 20y ago

Snuggle Puppy Original Heartbeat Puppy Toy with Real-Feel Pulse and Heat Pack Plush Comfort Dog Toy for Crate Training First Nights and Sleep
- Price
- $38.82
- Rating
- 4.5/5
- Reviews
- 66,580
- Age
- 22y ago

WOOF Party Pupsicle - Long-Lasting Interactive Dog Toys for Boredom - Low-Mess Design - Birthday Gifts for Dogs - Large Dog Toys - Buddy Blue
- Price
- $19.68
- Rating
- 4.2/5
- Reviews
- 8,214
- Age
- 1y ago

KONG Puppy - Natural Teething Rubber Chew Toy for Dogs - Stuffable Dog Toy for Extended Playtime - Chew & Fetch Toy for Puppies - for Large Puppies - Pink
- Price
- $12.87
- Rating
- 4.6/5
- Reviews
- 52,783
- Age
- 4y ago

KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Small Dogs
- Price
- $8.37
- Rating
- 4.6/5
- Reviews
- 92,657
- Age
- 24y ago
Newest
by launch date
WOOF Party Pupsicle - Long-Lasting Interactive Dog Toys for Boredom - Low-Mess Design - Birthday Gifts for Dogs - Large Dog Toys - Buddy Blue
- Price
- $19.68
- Rating
- 4.2/5
- Reviews
- 8,214
- Age
- 1y ago

HiPetpy Dog Calming Pillow - Soft Neck Pillow for Dogs Washable Sleep Pillow for Better Sleep Reduces Anxiety Gift for Small/Medium/Large Dogs and Cats
- Price
- $12.52
- Rating
- 4.2/5
- Reviews
- 677
- Age
- 1y ago

Forfon 9 Pack All-Around Dog Puzzle Toy Set -Mentally Stimulating Dog Enrichment Toys for Small to Medium Smart Dogs Includes Dog Lick Mat with Suction Cups
- Price
- $18.66
- Rating
- 4.4/5
- Reviews
- 1,063
- Age
- 1y ago

BoYoYo Interactive Dog Toys Dog Puzzle Toys for Smart Dog Enrichment Toy to Keep Them Busy Treat Dispensing Toy Slow Puzzles Feeder Yellow
- Price
- $12.25
- Rating
- 4.1/5
- Reviews
- 2,870
- Age
- 2y ago

SPOT Soothers Tabbie Lambie Dog Toy - 12in Stuffing-Free Calming Plush with Lavender Scent & Squeaker for Puppies & Small Dogs Separation Anxiety Relief - 1 of 3 Assorted Colors Sent at Random
- Price
- $9.82
- Rating
- 4.3/5
- Reviews
- 255
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
97
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 94%
Open market
19%
- KONG56%
- HDP7%
- Snuggle Puppie6%
- SPOT5%
- WOOF4%
- Forfon3%
Demand
Dog Anxiety Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Dog Anxiety Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog anxiety toys48K/yr
- anxiety toys for dogs30K/yr
- large kong18K/yr
- large kongs for dogs15K/yr
- kong large13K/yr
- kong for large dogs5K/yr
- large dog kong4K/yr
- kongs for large dogs1K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Anxiety Toys
We read the reviews and the return reasons for every product selling here.
“Comes apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Anxiety Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









