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Dog Advent Calendar 2022

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -36.6% this quarter, so Dog Advent Calendar 2022 is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$148K/yr604K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
55%top-5 click share · 17 brands · 36 sellers

Flapen Score

Dog Advent Calendar 2022 against its category

The dotted line is the Pet Supplies average. Past it, Dog Advent Calendar 2022 is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Advent Calendar 2022 market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Advent Calendar 2022 604K times last year and spent an estimated $148K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
604K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
0.9%
Market size, estimated
$148Ka year
Peak month
November215.2× the quietest month
Top search term
dog advent calendar153K searches a year

02 · Price

A sale here is worth $26.07.

Listings sell for $26.07 on average, from $10.54 to $56.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $26.07 that is $13K to $20K a year per listing.

Average price
$26.07inside the $15 to $100 sweet spot
Price range
$10.54–$56.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #30,631 within Treats. It carries 146 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
27.6%
Average rank
#30,631in Treats
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
146per listing
Listings tracked
18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dog Advent Calendar 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

36

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

34%

  • Brand 113%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Dog Advent Calendar 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 215.2×

Search terms

Top Dog Advent Calendar 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog advent calendar153K/yr
  • dog advent calendar 2025217K/yr
  • advent calendar for dogs53K/yr
  • dog treat advent calendar20K/yr
  • advent calendar dog10K/yr
  • advent calendar dogs6K/yr
  • dog advent calendars6K/yr
  • puppy advent calendar5K/yr
  • advent calendar for dog6K/yr
  • dog advent calendar treats6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Advent Calendar 2022

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Hard Feel”
0.3%of orders come back
“Hard as a rock”
A buyer, on “Hard Feel”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Advent Calendar 2022 questions

Answered from the same tracked data.