Is dog advent calendar 2022 profitable to sell on Amazon United States?

The niche generates $148K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the dog advent calendar 2022 niche?

17 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in dog advent calendar 2022?

Top complaints mined from reviews: Hard Feel, Value For Money, Size-Overall. The return rate is 0.3%.

When does demand for dog advent calendar 2022 peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 215.2× the quietest.

What does it cost to enter the dog advent calendar 2022 niche?

Listings span $10.54–$56.12; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.

dog advent calendar 2022

Worth a look

Shows low returns (0.3%), but soft demand (-36.6% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible$26.07

avg listing price — sweet spot $15–$100

Review moat

Great145.78

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.54–$56.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$148K

$148K/yr · 604K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dog advent calendar 2022 is a $148K/yr Amazon United States market (604K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

dog advent calendar 2022 market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $521K–$652K; units × avg price
Launch success: —; 0 of 4 new (360d)
Conversion rate: 0.9%
Avg BSR: #30,631
Page quality: 0%
Prime: 89%
Sponsored: 33%
Out of stock: 27.6%
Avg brand age: 37 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

34%

Dr. Seuss13%
Trader Joe12%
Himalayan Dog Chew12%
WUFERS11%
BarkBox10%
ORNACELE9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 215.2×

Open Trend

Top dog advent calendar 2022 search terms

dog advent calendar153K/yr -25.9%1.1% conv.
dog advent calendar 2025217K/yr -51.5%0.0% conv.
advent calendar for dogs53K/yr -43.4%0.0% conv.
dog treat advent calendar20K/yr -28.8%2.5% conv.
advent calendar dog10K/yr +31.1%1.3% conv.
advent calendar dogs6K/yr +15.5%1.5% conv.
dog advent calendars6K/yr +100.0%0.0% conv.
puppy advent calendar5K/yr +22.9%2.3% conv.
advent calendar for dog6K/yr -15.2%0.0% conv.
dog advent calendar treats6K/yr -29.2%0.0% conv.

All search terms

Top dog advent calendar 2022 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Advent Calendar for Dogs - 24 Days of Salmon & Sweet Potato Dog Treats

Trader Joe$21.853.2★52 rev

Himalayan Dog Chew Advent Calendar for Pets - Natural Treats Dog Advent Calendar 2025 Flavored Yogurt Sticks and Churros Christmas Holiday Gift Box for All Breeds 12 Full Sized Chews for Dogs

Himalayan Dog Chew$22.814.2★219 rev

Wufers Singing Snow Globe Dog Advent Calendar 24 Gourmet Holiday Dog Cookies Christmas Countdown Dog Treats Human-Grade Ingredients Made in North America

WUFERS$44.384.6★21 rev

Dr. Seuss for Pets How The Grinch Stole Christmas Dog Treat Advent Calendar 24 Surprise Treats for Dogs Holiday Themed Dog Treats Stocking Stuffer

Dr. Seuss$13.783.5★207 rev

Barkbox Dog Advent Calendar Holiday Gift Box with 8 Festive Plush Dog Toys & 16 Bakery-Style Treats Squeaky Fluffy & Crunchy Surprises for Small to Large Dogs

BarkBox$56.124.7★139 rev

Newest

by launch date

Advent Calendar for Dogs Freeze Dried Chicken Holiday Treats for Dogs

Generic$26.980 rev

8mo ago

Wufers Singing Snow Globe Dog Advent Calendar 24 Gourmet Holiday Dog Cookies Christmas Countdown Dog Treats Human-Grade Ingredients Made in North America

WUFERS$44.3821 rev

9mo ago

Dog Advent Calendar 2025 24 Days Pet Toy Christmas Countdown Calendar with Chew Ropes Toys Squeaky Balls Teething Toys for Xmas Small Puppy Terrier

ORNACELE$17.49117 rev

10mo ago

Barkbox Dog Advent Calendar Holiday Gift Box with 8 Festive Plush Dog Toys & 16 Bakery-Style Treats Squeaky Fluffy & Crunchy Surprises for Small to Large Dogs

BarkBox$56.12139 rev

11mo ago

Himalayan Dog Chew Advent Calendar for Pets - Natural Treats Dog Advent Calendar 2025 Flavored Yogurt Sticks and Churros Christmas Holiday Gift Box for All Breeds 12 Full Sized Chews for Dogs

Himalayan Dog Chew$22.81219 rev

1y ago

What buyers say about dog advent calendar 2022

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience35%

“The toys were cute”

Value For Money20%

“Great value”

Gifting Purpose12%

“Our dog Millie received this as a Christmas gift”

Quality-Overall9%

“I was really pleased with the quality of the items included in this advent calendar”

Pet Friendly8%

“Great for dogs at Christmas”

Durability3%

“We will see how durable they are because most of them are very light weight with fluff and a squeaker”

Ease Of Use2%

“it was just fun for him to open even if the toys didnt last as long for him”

Size-Overall2%

“Love that the treats were different each day in shapes and sizes”

Taste-Overall2%

“Taste seems good and no smell”

Ease Of Chewing/Swallowing1%

“The treats seemed to be easy to chew”

What buyers complain about

Hard Feel25%

“Hard as a rock”

Value For Money16%

“Too expensive”

Size-Overall14%

“Not for small dogs”

Allergies8%

“Made my dog have an allergic reaction”

Quality-Overall8%

“Not the best”

Stale/Rotten/Spoiled6%

“half the treats were stale”

Indigestion6%

“This product caused our dog extreme discomfort and bloody diarrhea”

Natural Resource Wastage3%

“Waste of money”

Ease Of Chewing/Swallowing3%

“My little Boston Terrier couldn't chew them”

Moist/Dry3%

“Dried out Rock Hard Treats”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product50%

Common questions

Is dog advent calendar 2022 profitable to sell on Amazon United States?: The niche generates $148K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the dog advent calendar 2022 niche?: 17 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in dog advent calendar 2022?: Top complaints mined from reviews: Hard Feel, Value For Money, Size-Overall. The return rate is 0.3%.
When does demand for dog advent calendar 2022 peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 215.2× the quietest.
What does it cost to enter the dog advent calendar 2022 niche?: Listings span $10.54–$56.12; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.