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Do Not Pet Patch

Fail

Buyers convert on only 0.5% of searches, so Do Not Pet Patch is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$104K/yr628K searches / yr
90-day growth
+64.9%search demand this quarter
Competition
62%top-5 click share · 9 brands · 13 sellers

Flapen Score

Do Not Pet Patch against its category

The dotted line is the Pet Supplies average. Past it, Do Not Pet Patch is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Do Not Pet Patch market on Amazon at a glance

Shoppers on Amazon United States searched for Do Not Pet Patch 628K times last year and spent an estimated $104K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +64.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
628K
Growth, 90 days vs prior 90
+64.9%
Conversion, latest week
0.5%
Market size, estimated
$104Ka year
Peak month
June4.8× the quietest month
Top search term
dog friendly co harness303K searches a year

02 · Price

A sale here is worth $30.56.

Listings sell for $30.56 on average, from $11.91 to $41.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $30.56 that is $3K to $8K a year per listing.

Average price
$30.56inside the $15 to $100 sweet spot
Price range
$11.91–$41.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Collars, Harnesses & Leashes. It carries 10,121 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#68in Collars, Harnesses & Leashes
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
10,121per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Do Not Pet Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

13

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

3%

  • Brand 169%
  • Brand 213%
  • Brand 38%
  • Brand 44%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Do Not Pet Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Do Not Pet Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog friendly co harness303K/yr
  • dog friendly co no pull harness66K/yr
  • dog friendly co64K/yr
  • dogfriendlyco harness33K/yr
  • do not pet dog harness54K/yr
  • dog friendly harness18K/yr
  • dogfriendlyco14K/yr
  • dog friendly co harness no pull9K/yr
  • do not pet dog vest12K/yr
  • dog friendly company harness11K/yr

Reviews and returns

What reviews say buyers love and hate about Do Not Pet Patch

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
6.4%of orders come back
“Runs small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Do Not Pet Patch questions

Answered from the same tracked data.