do not pet patch
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.56avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$11.91–$41.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+64.9%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$104K$104K/yr · 628K searches
Returns
Bad6.4%return rate — above 6% kills the launch gate
Review moat
Bad10,120.95avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, do not pet patch is a $104K/yr Amazon United States market (628K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
do not pet patch market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $122K–$153K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 0.5%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
13
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
3%
- Dog Friendly Co69%
- SlowTon13%
- Annchwool8%
- PLUTUS PET4%
- Dnallrino1%
- Lukovee1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +64.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×
Top do not pet patch search terms
- dog friendly co harness303K/yr
- dog friendly co no pull harness66K/yr
- dog friendly co64K/yr
- dogfriendlyco harness33K/yr
- do not pet dog harness54K/yr
- dog friendly harness18K/yr
- dogfriendlyco14K/yr
- dog friendly co harness no pull9K/yr
- do not pet dog vest12K/yr
- dog friendly company harness11K/yr
Top do not pet patch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dog Friendly Co. Dog Harness | Chafe Resistant Webbing Adjustable Neck & Chest and Heavy Duty D-Ring | Sturdy Comfortable Easy to Use | Pink Size L
Dog Friendly Co$40.534.0★416 rev
Dog Friendly Co. Dog Harness | Chafe Resistant Webbing Adjustable Neck & Chest and Heavy Duty D-Ring | Sturdy Comfortable Easy to Use | Sky Blue Size S
Dog Friendly Co$37.364.0★416 rev
SlowTon No Pull Dog Harness - Heavy Duty Dog Harness and Leash Set for Medium Large Dogs Reflective Tactical Harness with Soft Padded and Front Clip for Easy Walk and Training (Black L)
SlowTon$21.434.1★894 rev
Annchwool No Pull Dog Harness with Soft Padded Handle Reflective Strip Escape Proof and Quick Fit to Adjust Dog Harness Easy for Training Walking for Small & Medium and Large Dogs(Brown L)
Annchwool$18.054.4★5,896 rev
Dog Friendly Co. Dog Harness | Chafe Resistant Webbing Adjustable Neck & Chest and Heavy Duty D-Ring | Sturdy Comfortable Easy to Use | Sky Blue Size M
Dog Friendly Co$37.414.0★416 rev
Newest
by launch date
indink Personalized No Pull Dog Harness with Custom Name Patch
indink$28.3226 rev
Lukovee No Pull Dog Harness and Leash Set - Adjustable Soft Padded Vest with Front Clip for Easy Control Reflective Durable Harness for Safe Daily Training Walking for Medium Large Dogs (L Green)
Lukovee$19.66362 rev
Forestpaw No Pull Dog Harness with Large Handle Slip on Reflective Vest with Quick Release Buckle Comfortable Flannel Lining for Medium Dogs Walking Training (Includes 3 Patches) Brown M
Forestpaw$22.39365 rev
DNALLRINO Tactical Dog Harness for Medium and Large Breeds Air Dog Vest No Pull with Reflective Do Not Pet Patches Breathable Dog Molle Vests for Training Walking Hunting Brown
Dnallrino$26.73143 rev
SlowTon No Pull Dog Harness - Heavy Duty Dog Harness and Leash Set for Medium Large Dogs Reflective Tactical Harness with Soft Padded and Front Clip for Easy Walk and Training (Black L)
SlowTon$21.43894 rev
Trending
90-day click momentumindink Personalized No Pull Dog Harness with Custom Name Patch
indink$28.323.8★
Dog Friendly Co. Dog Harness | Chafe Resistant Webbing Adjustable Neck & Chest and Heavy Duty D-Ring | Sturdy Comfortable Easy to Use | Pink Size L
Dog Friendly Co$40.534.0★
Dog Friendly Co. Dog Harness | Chafe Resistant Webbing Adjustable Neck & Chest and Heavy Duty D-Ring | Sturdy Comfortable Easy to Use | Sky Blue Size M
Dog Friendly Co$37.414.0★
Dog Friendly Co. Bungee Dog Leash | Strain Free & Shock Resistant for Control | Neoprene Padded Handle Heavy-Duty Carabiner Clip and D-Ring | Neon Green Size Regular
Dog Friendly Co$41.384.4★
Annchwool No Pull Dog Harness with Soft Padded Handle Reflective Strip Escape Proof and Quick Fit to Adjust Dog Harness Easy for Training Walking for Small & Medium and Large Dogs(Brown L)
Annchwool$18.054.4★
What buyers say about do not pet patch
What buyers praise and complain about, mined from review topics.What buyers love
“The length of the leash is perfect”
“the quality is firm”
“Ease of use”
“Excellent value”
“Very strong and sturdy harness”
“Comfy and sturdy”
“Our dog loves it”
“Exactly as described”
“The material feels durable”
“Very adjustable”
What buyers complain about
“Runs small”
“Falling apart”
“Does NOT work”
“Not well made”
“he was hard to control”
“Flimsy product”
“Its no-pull up to a certain point”
“the dog pulled out of it easily”
“It not good for a dog that like to chew things up”
“very small Picture is very different then what was sent”
Top return reasons
Common questions
- Is do not pet patch profitable to sell on Amazon United States?
- The niche generates $104K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +64.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the do not pet patch niche?
- 9 brands and 13 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in do not pet patch?
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 6.4% — above our launch gate.
- When does demand for do not pet patch peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.8× the quietest.
- What does it cost to enter the do not pet patch niche?
- Listings span $11.91–$41.38; the average listing price is $30.56 (sweet spot $15–$100). The average incumbent carries 10,121 reviews — the moat a new listing must climb.