discus fish food
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.63avg listing price — sweet spot $15–$100
Price range
Great$5.83–$67.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,240.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$128K$128K/yr · 59K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, discus fish food is a $128K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
discus fish food market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $103K–$124K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 10.6%
- Avg BSR
- #250
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 50%
- Out of stock
- 9.2%
- Avg brand age
- 80 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
46
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Hikari78%
- Seachem7%
- Sera5%
- Ultra Fresh3%
- Generic3%
- Xtreme Aquatic Foods3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.0×
Top discus fish food search terms
- discus fish food17K/yr
- vibra bites fish food11K/yr
- discus fish10K/yr
- discus food8K/yr
- hikari vibra bites7K/yr
- vibra bites5K/yr
Top discus fish food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hikari Vibra Bites
Hikari$9.004.8★3,197 rev
Hikari Vibra Bites fish flavor (9.8oz) Red
Hikari$24.314.8★3,197 rev
Hikari Tropical Discus Bio-Gold Fish Food 2.82 oz (80g)
Hikari$15.004.6★688 rev
Hikari Vibra Bites Baby Tropical Fish Food 0.18 oz
Hikari$5.834.6★153 rev
Hikari HK22206 1.23 oz Vibra Bites Tropical Fish Food
Hikari$7.184.5★1,356 rev
Newest
by launch date
Sera Discus Granules 1000ml (14 8 fl oz) | Main Feed for All Discus & Ornamental Fish | Rich in Aquatic Proteins & Minerals | No Dyes or Preservatives | Boosts Growth
Sera$34.82664 rev
Sera Discus Color Gran 250ml (8 4 fl oz) | Premium Discus Fish Feed with Natural Astaxanthin & Spirulina | Boosts Color Naturally | No Artificial Additives | Soft Granules for Easy Digestion
Sera$13.91284 rev
Grand Champion DISCUSFOOD (80g) - Fish Food- Premium High-Protein Formula for Discus Cichlids & Tropical Fish/Supports Growth Vibrant Colors and Health
Generic$20.382 rev
Hikari Vibra Bites XL 415g Blood Worm Like Stick Slow Sinking Fish Food for Colour
Hikari$41.9219 rev
Xtreme Beef Heart Flakes - High Protein Nutrient-Dense for Tropical & Freshwater Fish Supports Growth Color Enhancement Easy Digestion - Ideal for Discus and Cichlids (1oz)
Xtreme Aquatic Foods$15.19113 rev
Trending
90-day click momentum
Ultra Fresh Tropical Fish Food Wild Sword Prawn Natural Color Enhancement Slow Sinking Pellet for Discus Angelfish Medium Sized Cichlids and Fish Tropical Excellent Bits 4.6 oz
Ultra Fresh$15.064.6★
Grand Champion DISCUSFOOD (80g) - Fish Food- Premium High-Protein Formula for Discus Cichlids & Tropical Fish/Supports Growth Vibrant Colors and Health
Generic$20.385.0★
Sera Discus Color Gran 250ml (8 4 fl oz) | Premium Discus Fish Feed with Natural Astaxanthin & Spirulina | Boosts Color Naturally | No Artificial Additives | Soft Granules for Easy Digestion
Sera$13.914.3★
Sera Discus Granules 1000ml (14 8 fl oz) | Main Feed for All Discus & Ornamental Fish | Rich in Aquatic Proteins & Minerals | No Dyes or Preservatives | Boosts Growth
Sera$34.824.5★
Hikari Vibra Bites fish flavor (9.8oz) Red
Hikari$24.314.8★
What buyers say about discus fish food
What buyers praise and complain about, mined from review topics.What buyers love
“it was worth every penny”
“Very good price to quality ratio”
“Fish love this food”
“I was pretty impressed how my fish looked more vibrant”
“Smaller fish love this stuff”
“Good size”
“Just as described”
“Highest quality ingredients”
“The quantity is abundant”
“He becomes brighter”
What buyers complain about
“This bottle is huge”
“I give Amazon a single star, however, for false advertising”
“The only downside is cost”
Top return reasons
Common questions
- Is discus fish food profitable to sell on Amazon United States?
- The niche generates $128K/yr across 16 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the discus fish food niche?
- 7 brands and 46 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in discus fish food?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.1%.
- When does demand for discus fish food peak?
- Demand peaks in Feb–Mar–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the discus fish food niche?
- Listings span $5.83–$67.77; the average listing price is $20.63 (sweet spot $15–$100). The average incumbent carries 1,240 reviews — the moat a new listing must climb.