Discus Fish Food
FailThe top 5 brands take 95% of clicks, so Discus Fish Food is a Fail.
- Flapen Score
- 45 / 100Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 5145
- Market size
- $128K/yr59K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 46 sellers
Flapen Score
Discus Fish Food against its category
The dotted line is the Pet Supplies average. Past it, Discus Fish Food is stronger. Inside it, weaker.
Market
The Discus Fish Food market on Amazon at a glance
Shoppers on Amazon United States searched for Discus Fish Food 59K times last year and spent an estimated $128K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $128Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- discus fish food17K searches a year
02 · Price
A sale here is worth $20.63.
Listings sell for $20.63 on average, from $5.83 to $67.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.63 that is $5K to $10K a year per listing.
- Average price
- $20.63inside the $15 to $100 sweet spot
- Price range
- $5.83–$67.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #250 within Fish & Aquatic Pets. It carries 1,240 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 94%
- Out of stock, average day
- 9.2%
- Average rank
- #250in Fish & Aquatic Pets
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,240per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Discus Fish Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hikari Vibra Bites
- Price
- $9.00
- Rating
- 4.8/5
- Reviews
- 3,197
- Age
- 7y ago

Hikari Vibra Bites fish flavor (9.8oz) Red
- Price
- $24.31
- Rating
- 4.8/5
- Reviews
- 3,197
- Age
- 7y ago

Hikari Tropical Discus Bio-Gold Fish Food 2.82 oz (80g)
- Price
- $15.00
- Rating
- 4.6/5
- Reviews
- 688
- Age
- 21y ago

Hikari Vibra Bites Baby Tropical Fish Food 0.18 oz
- Price
- $5.83
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 4y ago

Hikari HK22206 1.23 oz Vibra Bites Tropical Fish Food
- Price
- $7.18
- Rating
- 4.5/5
- Reviews
- 1,356
- Age
- 7y ago
Trending
estimated 90-day click momentum
Ultra Fresh Tropical Fish Food Wild Sword Prawn Natural Color Enhancement Slow Sinking Pellet for Discus Angelfish Medium Sized Cichlids and Fish Tropical Excellent Bits 4.6 oz
- Price
- $15.06
- Rating
- 4.6/5
- Reviews
- 1,373
- Age
- 4y ago

Grand Champion DISCUSFOOD (80g) - Fish Food- Premium High-Protein Formula for Discus Cichlids & Tropical Fish/Supports Growth Vibrant Colors and Health
- Price
- $20.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Sera Discus Color Gran 250ml (8 4 fl oz) | Premium Discus Fish Feed with Natural Astaxanthin & Spirulina | Boosts Color Naturally | No Artificial Additives | Soft Granules for Easy Digestion
- Price
- $13.91
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago

Sera Discus Granules 1000ml (14 8 fl oz) | Main Feed for All Discus & Ornamental Fish | Rich in Aquatic Proteins & Minerals | No Dyes or Preservatives | Boosts Growth
- Price
- $34.82
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 1y ago

Hikari Vibra Bites fish flavor (9.8oz) Red
- Price
- $24.31
- Rating
- 4.8/5
- Reviews
- 3,197
- Age
- 7y ago
Newest
by launch date
Sera Discus Granules 1000ml (14 8 fl oz) | Main Feed for All Discus & Ornamental Fish | Rich in Aquatic Proteins & Minerals | No Dyes or Preservatives | Boosts Growth
- Price
- $34.82
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 1y ago

Sera Discus Color Gran 250ml (8 4 fl oz) | Premium Discus Fish Feed with Natural Astaxanthin & Spirulina | Boosts Color Naturally | No Artificial Additives | Soft Granules for Easy Digestion
- Price
- $13.91
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago

Grand Champion DISCUSFOOD (80g) - Fish Food- Premium High-Protein Formula for Discus Cichlids & Tropical Fish/Supports Growth Vibrant Colors and Health
- Price
- $20.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Hikari Vibra Bites XL 415g Blood Worm Like Stick Slow Sinking Fish Food for Colour
- Price
- $41.92
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 2y ago

Xtreme Beef Heart Flakes - High Protein Nutrient-Dense for Tropical & Freshwater Fish Supports Growth Color Enhancement Easy Digestion - Ideal for Discus and Cichlids (1oz)
- Price
- $15.19
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
46
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
2%
- Hikari78%
- Seachem7%
- Sera5%
- Ultra Fresh3%
- Generic3%
- Xtreme Aquatic Foods3%
- Open — no brand owns it (1 brand, 2%)
Demand
Discus Fish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Discus Fish Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- discus fish food17K/yr
- vibra bites fish food11K/yr
- discus fish10K/yr
- discus food8K/yr
- hikari vibra bites7K/yr
- vibra bites5K/yr
Reviews and returns
What reviews say buyers love and hate about Discus Fish Food
We read the reviews and the return reasons for every product selling here.
“This bottle is huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Discus Fish Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









