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Discus Fish Food

Fail

The top 5 brands take 95% of clicks, so Discus Fish Food is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$128K/yr59K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
71%top-5 click share · 7 brands · 46 sellers

Flapen Score

Discus Fish Food against its category

The dotted line is the Pet Supplies average. Past it, Discus Fish Food is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Discus Fish Food market on Amazon at a glance

Shoppers on Amazon United States searched for Discus Fish Food 59K times last year and spent an estimated $128K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
10.6%
Market size, estimated
$128Ka year
Peak month
February2.0× the quietest month
Top search term
discus fish food17K searches a year

02 · Price

A sale here is worth $20.63.

Listings sell for $20.63 on average, from $5.83 to $67.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.63 that is $5K to $10K a year per listing.

Average price
$20.63inside the $15 to $100 sweet spot
Price range
$5.83–$67.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #250 within Fish & Aquatic Pets. It carries 1,240 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
9.2%
Average rank
#250in Fish & Aquatic Pets
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,240per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Discus Fish Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

46

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Brand 178%
  • Brand 27%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Discus Fish Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Discus Fish Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • discus fish food17K/yr
  • vibra bites fish food11K/yr
  • discus fish10K/yr
  • discus food8K/yr
  • hikari vibra bites7K/yr
  • vibra bites5K/yr

Reviews and returns

What reviews say buyers love and hate about Discus Fish Food

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
53%of negative reviews mention “Size-Overall”
0.1%of orders come back
“This bottle is huge”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Discus Fish Food questions

Answered from the same tracked data.