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Diamond Naturals Puppy Food

Fail

The top 5 brands take 100% of clicks, so Diamond Naturals Puppy Food is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$723K/yr204K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
92%top-5 click share · 2 brands · 15 sellers

Flapen Score

Diamond Naturals Puppy Food against its category

The dotted line is the Pet Supplies average. Past it, Diamond Naturals Puppy Food is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Naturals Puppy Food market on Amazon at a glance

Shoppers on Amazon United States searched for Diamond Naturals Puppy Food 204K times last year and spent an estimated $723K. All 2 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $723K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
10.9%
Market size, estimated
$723Ka year
Peak month
January4.1× the quietest month
Top search term
diamond puppy food84K searches a year

02 · Price

A sale here is worth $32.48.

Listings sell for $32.48 on average, from $15.23 to $53.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $32.48 that is $65K to $81K a year per listing.

Average price
$32.48inside the $15 to $100 sweet spot
Price range
$15.23–$53.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$65K–$81K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Food. It carries 4,889 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#211in Food
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,889per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Diamond Naturals Puppy Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 248%
  • Open — no brand owns it (0%)

Demand

Diamond Naturals Puppy Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, Jun · busiest ÷ quietest = 4.1×

Search terms

Top Diamond Naturals Puppy Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diamond puppy food84K/yr
  • diamond naturals puppy food59K/yr
  • diamond naturals large breed puppy food12K/yr
  • diamond dog food puppy11K/yr
  • diamond puppy dog food7K/yr
  • diamond puppy8K/yr
  • diamond naturals dog food puppy6K/yr
  • diamond large breed puppy food5K/yr
  • diamond naturals puppy3K/yr
  • diamond naturals large breed puppy3K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Naturals Puppy Food

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Pet Friendly”
30%of negative reviews mention “Smell”
0.1%of orders come back
“stench got worse”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Diamond Naturals Puppy Food questions

Answered from the same tracked data.