Diamond Naturals Puppy Food
FailThe top 5 brands take 100% of clicks, so Diamond Naturals Puppy Food is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $723K/yr204K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 92%top-5 click share · 2 brands · 15 sellers
Flapen Score
Diamond Naturals Puppy Food against its category
The dotted line is the Pet Supplies average. Past it, Diamond Naturals Puppy Food is stronger. Inside it, weaker.
Market
The Diamond Naturals Puppy Food market on Amazon at a glance
Shoppers on Amazon United States searched for Diamond Naturals Puppy Food 204K times last year and spent an estimated $723K. All 2 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $723K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $723Ka year
- Peak month
- January4.1× the quietest month
- Top search term
- diamond puppy food84K searches a year
02 · Price
A sale here is worth $32.48.
Listings sell for $32.48 on average, from $15.23 to $53.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $32.48 that is $65K to $81K a year per listing.
- Average price
- $32.48inside the $15 to $100 sweet spot
- Price range
- $15.23–$53.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $65K–$81K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Food. It carries 4,889 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #211in Food
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,889per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Diamond Naturals Puppy Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Diamond Puppy 31/20 High Protein Formula for All Life Stages Including Puppies and Pregnant and Nursing Adult Dogs Dry Food 40lb
- Price
- $43.05
- Rating
- 4.6/5
- Reviews
- 6,761
- Age
- 15y ago

Diamond Puppy 31/20 High Protein Formula for All Life Stages Including Puppies and Pregnant and Nursing Adult Dogs Dry Food 20lb
- Price
- $26.76
- Rating
- 4.6/5
- Reviews
- 6,761
- Age
- 21y ago

Diamond Naturals Large Breed Puppy 40 lb
- Price
- $53.55
- Rating
- 4.5/5
- Reviews
- 3,856
- Age
- 21y ago

Diamond Naturals Small & Medium Breed Puppy High Protein Chicken & Rice Dry Dog Food 6lb
- Price
- $18.68
- Rating
- 4.6/5
- Reviews
- 4,241
- Age
- 18y ago

Diamond Naturals Large Breed Dry Puppy Food Real Lamb and Rice Protein Probiotics Superfoods Antioxidants and Other Premium Ingredients to Support Health in Growing Puppies 20lb
- Price
- $35.53
- Rating
- 4.6/5
- Reviews
- 1,600
- Age
- 21y ago
Trending
estimated 90-day click momentum
Diamond Puppy 31/20 High Protein Formula for All Life Stages Including Puppies and Pregnant and Nursing Adult Dogs Dry Food 6lb
- Price
- $15.23
- Rating
- 4.6/5
- Reviews
- 6,761
- Age
- 2y ago

Diamond Puppy 31/20 High Protein Formula for All Life Stages Including Puppies and Pregnant and Nursing Adult Dogs Dry Food 40lb
- Price
- $43.05
- Rating
- 4.6/5
- Reviews
- 6,761
- Age
- 15y ago

Diamond Naturals Large Breed Dry Puppy Food Real Lamb and Rice Protein Probiotics Superfoods Antioxidants and Other Premium Ingredients to Support Health in Growing Puppies 20lb
- Price
- $35.53
- Rating
- 4.6/5
- Reviews
- 1,600
- Age
- 21y ago

Diamond Naturals Small & Medium Breed Puppy High Protein Chicken & Rice Dry Dog Food 6lb
- Price
- $18.68
- Rating
- 4.6/5
- Reviews
- 4,241
- Age
- 18y ago

Diamond Puppy 31/20 High Protein Formula for All Life Stages Including Puppies and Pregnant and Nursing Adult Dogs Dry Food 20lb
- Price
- $26.76
- Rating
- 4.6/5
- Reviews
- 6,761
- Age
- 21y ago
Newest
by launch date
Diamond Puppy 31/20 High Protein Formula for All Life Stages Including Puppies and Pregnant and Nursing Adult Dogs Dry Food 6lb
- Price
- $15.23
- Rating
- 4.6/5
- Reviews
- 6,761
- Age
- 2y ago

Diamond Puppy 31/20 High Protein Formula for All Life Stages Including Puppies and Pregnant and Nursing Adult Dogs Dry Food 40lb
- Price
- $43.05
- Rating
- 4.6/5
- Reviews
- 6,761
- Age
- 15y ago

Diamond Naturals Small & Medium Breed Puppy High Protein Chicken & Rice Dry Dog Food 6lb
- Price
- $18.68
- Rating
- 4.6/5
- Reviews
- 4,241
- Age
- 18y ago

Diamond Puppy 31/20 High Protein Formula for All Life Stages Including Puppies and Pregnant and Nursing Adult Dogs Dry Food 20lb
- Price
- $26.76
- Rating
- 4.6/5
- Reviews
- 6,761
- Age
- 21y ago

Diamond Naturals Large Breed Puppy 40 lb
- Price
- $53.55
- Rating
- 4.5/5
- Reviews
- 3,856
- Age
- 21y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- DIAMOND52%
- DIAMOND NATURALS48%
- Open — no brand owns it (0%)
Demand
Diamond Naturals Puppy Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, Jun · busiest ÷ quietest = 4.1×
Search terms
Top Diamond Naturals Puppy Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- diamond puppy food84K/yr
- diamond naturals puppy food59K/yr
- diamond naturals large breed puppy food12K/yr
- diamond dog food puppy11K/yr
- diamond puppy dog food7K/yr
- diamond puppy8K/yr
- diamond naturals dog food puppy6K/yr
- diamond large breed puppy food5K/yr
- diamond naturals puppy3K/yr
- diamond naturals large breed puppy3K/yr
Reviews and returns
What reviews say buyers love and hate about Diamond Naturals Puppy Food
We read the reviews and the return reasons for every product selling here.
“stench got worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diamond Naturals Puppy Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









