diagel
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.22avg listing price — sweet spot $15–$100
Price range
Incredible$15.49–$49.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great254.8avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Market size
Okay$180K$180K/yr · 41K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, diagel is a $180K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
diagel market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $175K–$234K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 14.9%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 86 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Van Beek-Natural Science37%
- Van Beek31%
- DiaGel26%
- FLORA-PECTIN6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +20.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top diagel search terms
- diagel for dogs26K/yr
- diagel13K/yr
- diagel for small dogs3K/yr
Top diagel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DiaGel for Medium Dogs (31-60 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science
Van Beek-Natural Science$28.084.7★60 rev
Diagel for Dogs (1mL)
Van Beek$25.034.7★393 rev
DiaGel Diarrhea Control Gel for Dogs (Large) 5 mL Syringe 2 Pack
DiaGel$49.374.8★133 rev
DiaGel Diarrhea Control Gel for Small Sized Dogs 1-30 Pounds 1 mL Syringes 2 Pack
DiaGel$44.844.7★126 rev
DiaGel for Small Dogs (1-30 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science
Van Beek-Natural Science$25.424.9★21 rev
Newest
by launch date
Oral Paste for Dogs & Cats Fast Diarrhea Relief & Firm Stool Support Helps Upset Stomach Reduces Occasional Loose Stool Balances Gut pH & Supports Normal Digestion (30 CC Tasty Chicken Flavor)
FLORA-PECTIN$20.69464 rev
FLORA-PECTIN Oral Paste for Dogs & Cats-Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora-Fast Acting (15 CC - Tasty Chicken Flavor)
FLORA-PECTIN$15.49742 rev
DiaGel for Medium Dogs (31-60 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science
Van Beek-Natural Science$28.0860 rev
DiaGel for Small Dogs (1-30 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science
Van Beek-Natural Science$25.4221 rev
DiaGel for Large Dogs (61+ lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science
Van Beek-Natural Science$30.3030 rev
Trending
90-day click momentumOral Paste for Dogs & Cats Fast Diarrhea Relief & Firm Stool Support Helps Upset Stomach Reduces Occasional Loose Stool Balances Gut pH & Supports Normal Digestion (30 CC Tasty Chicken Flavor)
FLORA-PECTIN$20.694.5★
DiaGel for Large Dogs (61+ lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science
Van Beek-Natural Science$30.304.0★
DiaGel for Small Dogs (1-30 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science
Van Beek-Natural Science$25.424.9★
DiaGel for Medium Dogs (31-60 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science
Van Beek-Natural Science$28.084.7★
DiaGel Diarrhea Control Gel for Small Sized Dogs 1-30 Pounds 1 mL Syringes 2 Pack
DiaGel$44.844.7★
What buyers say about diagel
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Such a handy thing to have”
“My dog loves this”
“Dog loved the flavor”
“Just as advertised”
“It is suitable for dogs and digestible and easy to apply and they seem to like the taste”
“Its an affordable option”
“Easy on the stomache”
“Helped my dogs with discomfort from upset tummies”
“Works fast”
What buyers complain about
“Cat vomit and diarrhea”
“Doesnt work”
“it doesnt smell like chicken so much”
“a lot cheaper than the vet when we saw this I ordered”
“My dog didnt like the taste”
“Quality control is terrible”
“Difficult to Use”
“Went to Chewy”
“I can right away report this product is smaller than the proviable product”
“Cat doesn't seem to like it too thick”
Top return reasons
Common questions
- Is diagel profitable to sell on Amazon United States?
- The niche generates $180K/yr across 10 tracked products. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the diagel niche?
- 4 brands and 21 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in diagel?
- Top complaints mined from reviews: Indigestion, Functionality-Overall, Smell. The return rate is 0.1%.
- When does demand for diagel peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the diagel niche?
- Listings span $15.49–$49.37; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.