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Diabetic Dog Treats

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -1.7% this quarter, so Diabetic Dog Treats is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$125K/yr62K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
43%top-5 click share · 15 brands · 570 sellers

Flapen Score

Diabetic Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Diabetic Dog Treats is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diabetic Dog Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Diabetic Dog Treats 62K times last year and spent an estimated $125K. The top 5 brands take 82% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
12.7%
Market size, estimated
$125Ka year
Peak month
December1.2× the quietest month
Top search term
diabetic dog treats29K searches a year

02 · Price

A sale here is worth $15.95.

Listings sell for $15.95 on average, from $4.71 to $59.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.95 that is $4K to $8K a year per listing.

Average price
$15.95inside the $15 to $100 sweet spot
Price range
$4.71–$59.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #587 within Treats. It carries 2,283 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#587in Treats
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,283per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Diabetic Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

570

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

13%

  • Brand 138%
  • Brand 218%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (9 brands, 13%)

Demand

Diabetic Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Diabetic Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diabetic dog treats29K/yr
  • a better treat6K/yr
  • diabetic dog treats vet approved9K/yr
  • diabetic treats for dogs5K/yr
  • a better treat dog treats5K/yr
  • treats for diabetic dogs4K/yr
  • dog treats for diabetic dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Diabetic Dog Treats

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
12%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Diabetic Dog Treats questions

Answered from the same tracked data.