diabetic dog treats
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Price range
Great$4.71–$59.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,282.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$125K$125K/yr · 62K searches
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, diabetic dog treats is a $125K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
diabetic dog treats market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Launch success
- —
- 0 of 2 new (360d)
- Conversion rate
- 12.7%
- Avg BSR
- #587
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.3%
- Avg brand age
- 84 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
570
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
43%
Top 20: 89%
Open market
13%
- A Better Treat38%
- Old Dog Cookie Company18%
- Marcy's Pet Kitchen12%
- DogaBetix8%
- Vital Essentials6%
- Hank & Harley5%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top diabetic dog treats search terms
- diabetic dog treats29K/yr
- a better treat6K/yr
- diabetic dog treats vet approved9K/yr
- diabetic treats for dogs5K/yr
- a better treat dog treats5K/yr
- treats for diabetic dogs4K/yr
- dog treats for diabetic dogs3K/yr
Top diabetic dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A Better Treat Organic Freeze Dried Single Ingredient 100% Grass Fed and Finished Beef Liver Dog Treats Cat Treats | Natural Healthy | Grain Free High Protein Diabetic Friendly | Made in USA
A Better Treat$17.134.4★1,172 rev
Old Dog Cookie Company Tiny Diabetic Dog Treats | All Natural 2 Calorie Vet Approved Pet Snacks | Top Treat for Dogs | Healthy Chews for Large Medium & Small Breeds | 8 oz
Old Dog Cookie Company$22.134.5★1,131 rev
Old Dog Cookie Company All Natural Diabetic Dog Treats Vet Approved Dog Snacks | Best Healthy Chews for Dogs Top Treat for Dogs | Low Glycemic Supports Healthy Blood Sugar | 10 oz
Old Dog Cookie Company$22.194.5★1,086 rev
A Better Treat Organic Freeze Dried Chicken Breast Dog Treats Organic Single Ingredient | Natural Healthy High Value | Gluten Free Grain Free High Protein Diabetic Friendly | Made in The USA
A Better Treat$17.024.1★588 rev
DogaBetix Ellas Diabetic Dog Treats Chicken (8oz) - Low Glycemic Ingredients - Vet Approved - Made in USA by Owners of Diabetic Dogs - Developed to Help Keep Glucose Levels Stable
DogaBetix$15.964.0★371 rev
Newest
by launch date
A Better Treat Organic Sweet Potato Dog Treats Single Ingredient Dehydrated | Natural Healthy Long Lasting Chew Diabetic Friendly | Sourced and Made in the USA
A Better Treat$19.5533 rev
Marcys Pet Kitchen-Diabetic Dog Treats-Vet Recommend-No Preservatives - Crunchy Superfoods All Natural-Vegan Homemade -Gluten Free-for Sensitive Stomachs-Made in The USA Only (On the Go Variety)
Marcy's Pet Kitchen$43.178 rev
A Better Treat - Freeze Dried Salmon Dog Treats Wild Caught Single Ingredient | Natural High Value | Gluten Free Grain Free High Protein Diabetic
A Better Treat$11.2430 rev
A Better Treat Freeze Dried Organic Pumpkin Dog and Cat Treats Organic Single Ingredient | Natural Healthy Diabetic Friendly | Made in The USA
A Better Treat$9.8233 rev
A Better Treat Organic Freeze Dried Chicken Breast Dog Treats Organic Single Ingredient | Natural Healthy High Value | Gluten Free Grain Free High Protein Diabetic Friendly | Made in The USA
A Better Treat$9.3915 rev
Trending
90-day click momentumA Better Treat Organic Sweet Potato Dog Treats Single Ingredient Dehydrated | Natural Healthy Long Lasting Chew Diabetic Friendly | Sourced and Made in the USA
A Better Treat$19.553.9★
A Better Treat - Freeze Dried Salmon Dog Treats Wild Caught Single Ingredient | Natural High Value | Gluten Free Grain Free High Protein Diabetic
A Better Treat$11.244.6★
A Better Treat Organic Freeze Dried Chicken Breast Dog Treats Organic Single Ingredient | Natural Healthy High Value | Gluten Free Grain Free High Protein Diabetic Friendly | Made in The USA
A Better Treat$9.394.5★
A Better Treat Organic Freeze Dried Single Ingredient 100% Grass Fed & Finished Pasture Raised Beef Liver Dog Treats Cat Treats | Natural Healthy | High Protein Diabetic Friendly | Made in USA
A Better Treat$9.864.4★
A Better Treat Freeze Dried Organic Pumpkin Dog and Cat Treats Organic Single Ingredient | Natural Healthy Diabetic Friendly | Made in The USA
A Better Treat$9.824.3★
What buyers say about diabetic dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“taste good”
“Good Variety to Choose From”
“Good Value”
“Good ingredients”
“The bag is a pretty good size”
“Good chews”
“The scent seems fresh”
“Product arrived fresh”
“Had a great flavor”
What buyers complain about
“Too big”
“It smelled like chemicals”
“Too expensive”
“it was not soft”
“Vomiting and diarrhea”
“started chewing away”
“Very dry”
“Poor quality”
“Dog Didn't Even Taste It”
“Product maybe causing allergies”
Top return reasons
Common questions
- Is diabetic dog treats profitable to sell on Amazon United States?
- The niche generates $125K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the diabetic dog treats niche?
- 15 brands and 570 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in diabetic dog treats?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.0%.
- When does demand for diabetic dog treats peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the diabetic dog treats niche?
- Listings span $4.71–$59.56; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 2,283 reviews — the moat a new listing must climb.