Diabetic Cat Food
FailThe top 5 brands take 98% of clicks, so Diabetic Cat Food is a Fail.
- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $553K/yr206K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 29 sellers
Flapen Score
Diabetic Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Diabetic Cat Food is stronger. Inside it, weaker.
Market
The Diabetic Cat Food market on Amazon at a glance
Shoppers on Amazon United States searched for Diabetic Cat Food 206K times last year and spent an estimated $553K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $553K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $553Ka year
- Peak month
- September3.2× the quietest month
- Top search term
- purina one wet cat food84K searches a year
02 · Price
A sale here is worth $37.13.
Listings sell for $37.13 on average, from $16.50 to $79.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $37.13 that is $28K to $37K a year per listing.
- Average price
- $37.13inside the $15 to $100 sweet spot
- Price range
- $16.50–$79.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $28K–$37K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Food. It carries 1,326 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Food
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,326per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Diabetic Cat Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purina ONE Natural High Protein Cat Food Variety Pack Turkey Chicken and Tuna Recipes - (2 Packs of 12) 3 oz. Cans
- Price
- $30.99
- Rating
- 4.6/5
- Reviews
- 1,431
- Age
- 9y ago

Purina ONE High Protein Grain Free Pate Wet Cat Food Variety Pack Grain Free Formula - (Pack of 24) 3 oz. Cans
- Price
- $28.57
- Rating
- 4.5/5
- Reviews
- 2,904
- Age
- 8y ago

Purina ONE Grain Free Natural Pate Wet Cat Food Variety Pack Beef Chicken and Ocean Whitefish Recipes - (2 Packs of 12) 3 oz. Pull-Top Cans
- Price
- $28.21
- Rating
- 4.6/5
- Reviews
- 933
- Age
- 7y ago

Purina ONE Natural High Protein Cat Food Variety Pack Chicken Tuna Salmon and Trout Recipes - (Pack of 24) 3 oz. Cans
- Price
- $30.87
- Rating
- 4.5/5
- Reviews
- 1,675
- Age
- 8y ago

Pro Plan Veterinary Diets Purina DM Dietetic Management Feline Formula Dry Cat Food - 3.5 lb. Bag
- Price
- $35.44
- Rating
- 4.6/5
- Reviews
- 713
- Age
- 2y ago
Trending
estimated 90-day click momentum
IAMS Perfect Portions Indoor Adult Grain Free Wet Cat Food Pate Turkey and Salmon Recipe 2.6 oz. Twin-Pack Trays (12 Count 24 Servings) (Pack of 2)
- Price
- $29.00
- Rating
- 4.6/5
- Reviews
- 1,866
- Age
- 9y ago

Purina Pro Plan Veterinary Diets DM Dietetic Management Feline Formula Wet Cat Food - (Pack of 24) 5.5 oz. Cans
- Price
- $67.01
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 2y ago

Purina ONE Natural High Protein Cat Food Chicken Recipe in Wet Cat Food Gravy - (Pack of 24) 3 oz. Pull-Top Cans
- Price
- $29.41
- Rating
- 4.5/5
- Reviews
- 1,383
- Age
- 14y ago

Purina ONE Natural High Protein Cat Food Variety Pack Turkey Chicken and Tuna Recipes - (2 Packs of 12) 3 oz. Cans
- Price
- $30.99
- Rating
- 4.6/5
- Reviews
- 1,431
- Age
- 9y ago

Pro Plan Veterinary Diets Purina DM Dietetic Management Feline Formula Dry Cat Food - 3.5 lb. Bag
- Price
- $35.44
- Rating
- 4.6/5
- Reviews
- 713
- Age
- 2y ago
Newest
by launch date
Pro Plan Veterinary Diets Purina DM Dietetic Management Feline Formula Dry Cat Food - 3.5 lb. Bag
- Price
- $35.44
- Rating
- 4.6/5
- Reviews
- 713
- Age
- 2y ago

Pro Plan Veterinary Diets Purina DM Dietetic Management Feline Formula Dry Cat Food - 10 lb. Bag
- Price
- $79.71
- Rating
- 4.6/5
- Reviews
- 713
- Age
- 2y ago

Purina Pro Plan Veterinary Diets DM Dietetic Management Feline Formula Wet Cat Food - (Pack of 24) 5.5 oz. Cans
- Price
- $67.01
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 2y ago

Purina Pro Plan Veterinary Diets DM Dietetic Management Savory Selects Feline Formula Wet Cat Food - (Pack of 24) 5.5 oz. Cans
- Price
- $69.03
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 2y ago

Purina ONE Grain Free Natural Pate Wet Cat Food Variety Pack Beef Chicken and Ocean Whitefish Recipes - (2 Packs of 12) 3 oz. Pull-Top Cans
- Price
- $28.21
- Rating
- 4.6/5
- Reviews
- 933
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
29
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Purina ONE82%
- Pro Plan Veterinary Diets9%
- Purina Pro Plan3%
- HILL'S PRESCRIPTION DIET3%
- IAMS2%
- Purina One2%
- Open — no brand owns it (0%)
Demand
Diabetic Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.2×
Search terms
Top Diabetic Cat Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purina one wet cat food84K/yr
- diabetic cat food29K/yr
- purina one cat food wet33K/yr
- purina one high protein wet cat food8K/yr
- purina one grain free wet cat food7K/yr
- purina one canned cat food6K/yr
- cat food for diabetes3K/yr
- purina one wet cat food pate5K/yr
- diabetic cat4K/yr
- diabetic cat food dry4K/yr
Reviews and returns
What reviews say buyers love and hate about Diabetic Cat Food
We read the reviews and the return reasons for every product selling here.
“a little pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diabetic Cat Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









