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Diabetic Cat Food

Fail

The top 5 brands take 98% of clicks, so Diabetic Cat Food is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$553K/yr206K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
76%top-5 click share · 6 brands · 29 sellers

Flapen Score

Diabetic Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Diabetic Cat Food is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diabetic Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Diabetic Cat Food 206K times last year and spent an estimated $553K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $553K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
7.2%
Market size, estimated
$553Ka year
Peak month
September3.2× the quietest month
Top search term
purina one wet cat food84K searches a year

02 · Price

A sale here is worth $37.13.

Listings sell for $37.13 on average, from $16.50 to $79.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $37.13 that is $28K to $37K a year per listing.

Average price
$37.13inside the $15 to $100 sweet spot
Price range
$16.50–$79.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$28K–$37K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Food. It carries 1,326 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#143in Food
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,326per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Diabetic Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

29

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 29%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Diabetic Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.2×

Search terms

Top Diabetic Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purina one wet cat food84K/yr
  • diabetic cat food29K/yr
  • purina one cat food wet33K/yr
  • purina one high protein wet cat food8K/yr
  • purina one grain free wet cat food7K/yr
  • purina one canned cat food6K/yr
  • cat food for diabetes3K/yr
  • purina one wet cat food pate5K/yr
  • diabetic cat4K/yr
  • diabetic cat food dry4K/yr

Reviews and returns

What reviews say buyers love and hate about Diabetic Cat Food

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Pet Friendly”
21%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“a little pricey”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Diabetic Cat Food questions

Answered from the same tracked data.