Di Filter

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

29K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

8.2%

Market size, estimated

$115Ka year

Top search term

di filter8K searches a year

Listings sell for $47.82 on average, from $7.49 to $151.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $47.82 that is $0 to $5K a year per listing.

Average price

$47.82inside the $15 to $100 sweet spot

Price range

$7.49–$151.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

2.4%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #808 within Fish & Aquatic Pets. It carries 749 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#808in Fish & Aquatic Pets

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

749per listing

Listings tracked

26

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

81 months